Hear The Ron and Don Show weekdays on KIRO Radio 97.3 FM
 Ron & Don

What's Your Nude: A Campaign For Brown Bras

By Rachel Belle

crayons

Listen to What's Your Nude: A Campaign For Brown Bras!

Ladies. What color is your bra? Black, white, red....nude? We see this nude, or flesh, color in many places: lingerie, pantyhose, bandages, but this color only represents what some people look like in the nude.

Tara Raines is a black woman who has started a campaign called What's Your Nude, to encourage lingerie manufacturers to make "nude" bras in more than just one shade.

"If I go to buy a bra, there are lots and lots and lots of bras in kind of that nude, sun tan-ny, color. Women have to chose between black, white and nude and the nude that is available isn't my nude."

The What's your Nude Facebook page has gotten over 3,000 likes, and Tara encourages people to contact the stores where they buy their bras, and ask them to stock darker brown colors.

"I found out, when I started this campaign, that my mom, and aunts, and several other women have been dying nude colored bras brown. They've either been getting dye from the store or they've been using tea bags. I was kind of appalled, because when I started this campaign, and I started talking to family members, they were like 'No no no, Tara! You're just supposed to dye your bras!' It was kind of like, this is just what you do."

I was in the bandage aisle at the drug store recently, and realized that their flesh colored Band-Aids only work if you're the same color as a Barbie doll.

"It's Band-Aids, it's lingerie, it's shoes. Just in general, you know, people don't look the same. I know it would be difficult for manufacturers to make things that look like every individual person, but put forth a little more effort and try and include more people in what you call 'flesh' and 'nude.'"

The one place where nude and flesh colors have recently taken on some diversity is in boxes of crayons.

"Crayola actually just released a multicultural box of crayons. They're all called 'Flesh' and it's all different colors. It's kind of a rainbow of browns and tans and peaches. It's really nice that the crayon industry can recognize this but the clothing industry can't."

You can 'Like' the campaign on it's Facebook fan page or follow along on Twitter: @WhatsYourNude

ATTENTION COMMENTERS: We've changed our comments, but want to keep you in the conversation.
Please login below with your Facebook, Twitter, Google+ or Disqus account. Existing MyNorthwest account holders will need to create a new Disqus account or use one of the social logins provided below. Thank you.
comments powered by Disqus
In the community
Do you know an exceptional citizen who has impacted and inspired others?
KIRO Radio and WSECU would like to recognize six oustanding citizens this year. Nominate them to be recognized and to receive a $2,000 charitable grant.