iPad
Apple Inc. on Tuesday revealed a smaller version of its hit iPad tablet computer that will start at $329 and comes with a screen that's about two-thirds the size of the full-size model. (Photo: Apple)

Apple rocks tech world again with iPad mini

BY Josh Kerns  on October 23, 2012 @ 10:48 am (Updated: 12:45 pm - 10/23/12 )

Apple is again rocking the technology world, confirming the longstanding rumors Tuesday it's launching a smaller version of the iPad. The hotly anticipated iPad mini features a 7.9 inch screen, is as thin as a pencil and weighs just .68 pounds. The price for the iPad mini starts at $329. Check the specs

"It's as light as a pad of paper," said Apple's marketing chief Phil Schiller.

The tablet features the same resolution as the iPad 2. It runs on an Apple A5 chip and features a Facetime HD camera and a five megapixel camera capable of taking pictures and video. The company says its battery life is 10 hours for surfing the web on Wi-Fi, watching video or listening to music.

"The technology inside is equal to, if not better to, the iPad 2 in every way," Schiller said. "It's not just a shrunken down iPad, it's an entirely new design."

The company also surprised Apple watchers by unveiling a next generation, full sized iPad. The new iPad has twice the graphics and image-processing power of the previous generation, and still has 10 hours battery life. It'll feature the new Lightning connector introduced in the iPhone 5. The next generation iPad will sell for the same price, starting at $499, as the previous iPad launched just seven months ago.

The iPad mini will be available for pre-order starting Friday, with the Wi-Fi version going on sale Nov. 2 while cellular versions of the device will arrive two weeks later.

The Wi-Fi model starts at $329 for 16 GB of storage while the cellular model running on next generation LTE networks like the iPhone 5 begins at $459.

The iPad mini will compete with popular smaller tablets like Amazon.com's Kindle Fire HD and the Google Nexus 7 for consumers who don't want to pay the extra several hundred dollars for a full-fledged iPad. But at $329 it costs nearly twice the price of the basic Kindle Fire. Still, Schiller made clear the company was going directly after the lower priced competitors, many of whom run on Google's Android operating system.

Schiller didn't pull his punches when comparing the iPad Mini to the competition.

"Others have tried to make smaller tablets, but they've failed," Schiller said before pulling up a photo of the Nexus 7.

Analysts predict Apple will sell upwards of five million iPad mini's during the holiday season.

"At $329 you should expect more people getting into the tablet market," Julien Blin, an analyst at Infonetics Research, told CNET.

Schiller announced the company has now sold over 100 million iPads since April 2010.

Watch the Apple iPad mini video here.

The Associated Press contributed to this report

Josh Kerns, MyNorthwest.com Reporter
Josh Kerns is co-host of KIRO Radio's Seattle Sounds (Saturday nights 7-8) and a digital content producer for MyNorthwest.com.
More Local News
Top Stories
MyNorthwest.com - Purpose of Comments statement
Bonneville Media encourages site users to express their opinions by posting comments. Our goal is to maintain a civil dialogue in which readers feel comfortable. At times, the comments can descend to personal attacks. Please do not engage in such behavior. We encourage your thoughtful comments which: have a positive and constructive tone, are on topic, are respectful toward others and their opinions. Bonneville reserves the right to remove comments which do not conform to these criteria.

Comments (4)


  • Add A Comment

  • awbitf wrote...
    Rocking the tech world? No.
    October 23, 2012 11:10 am
    With this compact maxIpad, they're just following the Kindle Fire. Since when is copying something that already exists anything but a form of flattery?
    { "Thumbs Up":"1","Thumbs Down":"-1" }
  • Uncle Carbunkle wrote...
    Rocking Your Wallet.
    October 23, 2012 11:50 am
    How much? How many ten inch Android tablets are at that price point? Galaxy Tab 10.3 $329 @ Costco for starters. Nice tablet with lots of screen real estate, high rez display and access for USB, HDMI out, SD cards. Get that on your iPad full size or mini. Apple is out of their minds but I suspect they'll sell a ton of them to the unsuspecting and the drooling Apple Fanboys.
    { "Thumbs Up":"1","Thumbs Down":"-1" }
  • Rikki Doxx wrote...
    High Priced Hardly Practical
    October 23, 2012 6:05 pm
    And next Apple will come out with a super mini-max Ipad for more than $500 soon to be proceeded by a maxi-mini. I have an Asus notebook that does the same thing for $225
    { "Thumbs Up":"1","Thumbs Down":"-1" }
  • jstumbo wrote...
    Next Generation iPad?
    October 23, 2012 6:30 pm
    So now "the new iPad" is "the old iPad"? How many people that just bought their iPad 3 a few months back are now going to run out and get their iPad 4?
    { "Thumbs Up":"1","Thumbs Down":"-1" }
  • { "Thumbs Up":"1","Thumbs Down":"-1" }