kickstart_energydrink_ap.jpg
Most kids consume caffeine daily and soft drink makers insist the energy drinks are safe. (AP Photo/File)

Caffeine drinks accused of contributing to a public health crisis

The news is full of stories about kids hospitalized after consuming energy drinks infused with caffeine. One doctor is calling it a public health crisis. And there's yet another, new caffeine drink on the market.

PepsiCo rolled out the fruity drink this week with a TV ad featuring youngsters skateboarding. KickStart has five percent fruit juice so it qualifies as a fruit drink under federal guidelines, but with a Mountain Dew flavor.

"To me, it sounds like it's marketed to kids," said Dr. Leslie Walker, division chief of adolescent medicine at Seattle Children's Hospital. When you want something kind of sweet and tasty in the morning, KickStart sounds like something for a young person and I'm sure they're going to be drawn to it."

Most kids consume caffeine daily and soft drink makers insist the energy drinks are safe.

"Caffeine is not needed in the diet, ever, so when you say safe, I think there's an amount which may cause a person to have less danger. But safe, I don't really like using that word for mind-altering substances," said Walker.

Problems such as difficulty concentrating and sleep trouble are common issues associated with caffeine use among children.

"One of the main reasons parents bring their kids into the doctor is because they're having trouble with sleep and one of the first things you have to ask is 'how much caffeine are you using?' Because that affects kids, it affects some kids much more than others," explained Walker.

The greatest danger is mixing caffeine with alcohol. Nine Central Washington University students were hospitalized in 2010 with acute intoxication after drinking copious amounts of the alcohol-caffeine drink fourLoko. Energy drinks played a role in the death of a WSU freshman last October.

"The worst cases that I see are the kids who are drinking alcohol and using caffeine," said Walker. "They can get alcohol poisoning so much quicker because the caffeine masks the normal symptoms you might get. A lot of kids don't know they've had too much and they keep drinking."

In an editorial published last month in Health.com, Dr. Jonathan Whiteson called caffeine consumption among kids a looming public health crisis. Dr. Walker agrees, in a sense.

"I think the public health crisis is the amount of mind-altering medications, drugs, caffeine that people think are normal," Walker said.

An associated problem with caffeine drinks is calories. They're sweetened to appeal to young consumers.

"These kind of drinks actually don't taste that great to a lot of kids but if you put a lot of sugar in them, get them very flavorful people will want them," said Walker. "We have an obesity clinic for adolescents and one of the things we ask them to do is stop some of those sugary caffeinated drinks because it's just so many calories."

Consumer Reports recently tested 27 energy drinks and found that caffeine levels ranged from six to 242 milligrams per serving, equal to about three cups of coffee. Some listed caffeine levels were wrong. The Food and Drug Administration is conducting a broad review of the safety of energy drinks.

Read more:
Seattle will stop feeding city workers' chocolate addictions

Tim Haeck, KIRO Radio Reporter
Tim Haeck is a news reporter with KIRO Radio. While Tim is one of our go-to, no-nonsense reporters, he also has a sensationally dry sense of humor and it will surprise some to learn he is a weekend warrior.
Top Stories
MyNorthwest.com - Purpose of Comments statement
Bonneville Media encourages site users to express their opinions by posting comments. Our goal is to maintain a civil dialogue in which readers feel comfortable. At times, the comments can descend to personal attacks. Please do not engage in such behavior. We encourage your thoughtful comments which: have a positive and constructive tone, are on topic, are respectful toward others and their opinions. Bonneville reserves the right to remove comments which do not conform to these criteria.

Comments (9)


  • Add A Comment

  • Country_Dog wrote...
    Let's just ban everything
    since everything can have some way of hurting you. Is this what you city people really voted for, somebody else to run your life because you are too stupid to make your own decisions?
    { "Thumbs Up":"1","Thumbs Down":"-1" }
  • maplefish wrote...
    Yep
    We better get the government involved to save us from ourselves. If you take this stuff away from kids, especially teenagers, they will definitely find something else to replace it. Say maybe....Starbucks?
    { "Thumbs Up":"1","Thumbs Down":"-1" }
  • ron prevost wrote...
    Whi says caffeine isn't needed? It's not a drug, it's a vitamin.
    It's all the OTHER stuff they put in these 'energy' drinks that can kill you.
    { "Thumbs Up":"1","Thumbs Down":"-1" }
  • kcandjc00 wrote...
    Caffeine is a drug recognized by the FDA
    I would also disagree with Dr Walker calling caffeine a drug altering substance. Caffeine affects the cardio vascular system and raises heart rate and blood pressure. These same affects are also responsable for lack of sleep some people expirience. Mind Alerting? Hardly not
    { "Thumbs Up":"1","Thumbs Down":"-1" }
  • doubleogordo wrote...
    Has anyone heard of coffee?
    Doesn't anyone just drink coffee anymore? Also, doesn't coffee have just as much if not MORE CAFFEINE than these energy drinks? I don't here about people freaking out or dying after drinking multiple cups of coffee.
    { "Thumbs Up":"1","Thumbs Down":"-1" }
  • hnuh wrote...
    02-14-2013...
    What a load! What a puking load! Another "object" to be blamed for behavior. In the twisted logic of the left, the object is blamed for behavior produced by behavior related to the object blamed... Just the most glaring example of the obsessive and infantile materialism of the left.
    { "Thumbs Up":"1","Thumbs Down":"-1" }
  • anotherfencewalker wrote...
    ya think??
    There are people that go through the Starbucks drive-thru near here, 3-4 times A DAY! Rock star energy drinks and all its cousins that share shelf space sell like wildfire. Shopping carts are full of them I talked with a cardiologist recently and the subject of the new age of caffeine came up. He said that he is seeing carloads of 20 somethings (and younger) coming in with hypertension, irregular heart beats, insomnia and anxiety attack issues. People are now using caffeine well beyond the purpose of a morning jump.
    { "Thumbs Up":"1","Thumbs Down":"-1" }
  • DonVigo wrote...
    But...
    Brawndo has electrolytes! While I don't support banning energy drinks, being part of the current twenty-something generation and a former Rockstar junkie I'll admit those drinks are pure crap and youth media REALLY pushes them. In the skateboarding/snowboarding/extreme sports worlds EVERY single athelete has an energy drink sponsor. RedBull and Monster both do A LOT of promotional events. Proof of the decline of our society, I suppose... The worst things get pushed the hardest, and people always fall for it.
    { "Thumbs Up":"1","Thumbs Down":"-1" }
  • Oly80 wrote...
    maybe i'm just crazy...
    but, i just don't think it MATTERS if YET ANOTHER juice/caffine/crazy thing comes out targeted at kids...

    why? well, it's simple #1.) PARENTS. DON'T LET YOU KIDS DRINK THAT NONSENSE! seriously!? what parent would BUY that crap for their kids!!!??? AND, #2.) when i was a kid, even when i was old enough to drive to the store, i NEVER had THAT MUCH disposable income!!! AGAIN, PARENTS!!! YOU CAN BE THE SOLUTION TO ALL OF THIS!!! don't give your kids piles of money to buy that crap! TEACH them AND MODEL good healthy habits and THIS WON'T BE A PROBLEM!!!

    { "Thumbs Up":"1","Thumbs Down":"-1" }
  • { "Thumbs Up":"1","Thumbs Down":"-1" }