AP: 2308b38b-c524-4969-87ef-4388bc538cab
Apple VP of Marketing Phil Schiller shows off the new iPhone 5C at an event Tuesday at company headquarters in Cupertino, Calif. (AP image)

Apple announces two new iPhones, 5S and 5C

More Photos

See all photos
Apple is doubling down with its newest iPhone, announcing two different models Tuesday including a less expensive plastic model.

The flagship is named the iPhone 5S. Made of aluminum, it will come in three colors: silver, gold and black.

The 5S features a new 64-bit A7 chip the company boasts is 40 times faster than the first iPhone. "It's a huge leap forward in mobile computing performance," boasted Apple VP of Worldwide Marketing Phil Schiller in announcing the new phone.

Along with the dramatically improved performance, the company is touting the new camera on the 5S. It features a new five-element, Apple-designed lens with f/2.2 aperture and 15 percent larger active sensor area to help improve image quality. It also features a burst mode, auto focus and what the company is calling "True Tone," which Schiller says allows for two colors of flash to create 1,000 unique variations in flash tone to reduce clashing color temperatures.

The 5S also boasts high-speed, 120fps video recording so you can make slow-motion videos.

"This is DSLR-level stuff," said Schiller.

Apple will sell the 16GB model for $199. The 32GB model is $299, 64GB is $399, all with a new two-year contract.

One of the completely new features is a fingerprint scanner that eliminates the need to enter a passcode for security. And the new fingerprint scanner lets you make purchases from the iTunes store without a password.

While Apple calls it the most technologically advanced phone ever, it's not a huge leap. The 5S is the same screen size as its predecessor, the iPhone 5. And Apple says the battery life is just equal to or slightly better than the iPhone 5, leaving some analysts disappointed.

For the first time, Apple is also offering a less expensive model, the iPhone 5C.

"iPhone 5C is beautifully, unapologetically plastic," said Apple's design chief Jonathan Ive.

The iPhone 5C will come in five colors: blue, white, pink, yellow, green. It starts at $99 with a mobile contract for a 16GB model, $199 for 32GB. The company is also offering six interchangeable color cases for $29 each.

The iPhone 5C features a 4-inch retina display, like the iPhone 5, as well as an A6 chip inside with what Schiller promises is "blazing-fast performance." It includes an 8MP iSight camera, with the same lens IR filter on the iPhone 5.

Apple says its next mobile operating system, iOS 7, will be available as a free download on Sept 18.

Craig Federighi, head of software at Apple Inc., said that "downloading iOS 7 is like getting an all new device."

The new system can be downloaded on the iPhone 4 and later models, as well as on the tablets beginning with the iPad 2.

Apple also says it expects to ship its 700 millionth iOS device next month. Apple CEO Tim Cook predicts that iOS 7 will become the most popular mobile operating system in the world.

This is a developing story. Check back for updates.

The Associated Press contributed to this report

Josh Kerns, MyNorthwest.com
Josh Kerns is an award winning reporter/anchor and host of KIRO Radio's Seattle Sounds (Sunday afternoons 5-6p) and a digital content producer for MyNorthwest.com.
Top Stories

  • Sordid Tale
    Tom Tangney found himself asking whether 'Foxcatcher' was worth it

  • Turnaround Underway
    The state's first charter school is on probation, but the director promises improvements
ATTENTION COMMENTERS: We've changed our comments, but want to keep you in the conversation.
Please login below with your Facebook, Twitter, Google+ or Disqus account. Existing MyNorthwest account holders will need to create a new Disqus account or use one of the social logins provided below. Thank you.
comments powered by Disqus
Sign up for breaking news e-mail alerts from MyNorthwest.com
In the community
Do you know an exceptional citizen who has impacted and inspired others?
KIRO Radio and WSECU would like to recognize six oustanding citizens this year. Nominate them to be recognized and to receive a $2,000 charitable grant.