Make your electronics decision easier with Decide.comon April 7, 2012 @ 10:58 am (Updated: 8:42 am - 4/9/12 )
Decide predicts when prices will drop or whether a newer model is going to be released in the near future. Mike Fridgen, president and CEO of Decide.com, says you can find information on just about any type of electronic or appliance on their website.
"Decide.com helps you buy electronics and appliances with no regrets," Fridgen told "Geekwire" on 97.3 KIRO-FM. "So what we do is predict when prices will drop in the future [to see] if you can save money, or if a new version of the product comes out soon so you can avoid buyer's remorse."
Decide's business model has many similarities to Farecast (now known as Bing Travel), especially considering most of their core team came from Farecast. The company uses a model lineage database to predict whether a newer version of a particular technology is about to be released, along with delving through news and rumor websites to find anything that would lend credence to an accurate prediction.
Geekwire's Todd and John wanted to try out the service during the show, as they're in the market for a new camera that takes HD video, high-resolution photos, and has the ability to stream live video on a computer, all for around $400. So, Fridgen did a quick search on the Decide app and found a reasonably priced Canon Eos Rebel T3 within minutes.
"If you're at Best Buy staring at a wall of TV's and are confused about which product to buy, you can easily scan those QR codes and instantly know 'should I buy or should I wait?' All that information is on the Decide.com app," Fridgen said.
Not only does the service offer suggestions for when to buy electronics, but they also do the same for appliances as well.
"When to buy is the next frontier of transparency in shopping, so that's what we want to do across all categories."
As more people turn toward the Internet to shop, the transparency associated with the Decide app makes it easier for consumers to purchase the best products at the right time.
"We help people make smarter decisions," said Fridgen.
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