Alleged "Likejackers" agree to stop Facebook spamon May 7, 2012 @ 3:37 pm (Updated: 5:17 pm - 5/7/12 )
Attorney General Rob McKenna says in a settlement announced Monday, Adscend Media LLC didn't admit fault but agreed to clearly identify messages as ads. The company is accused of what's been dubbed 'likejacking', where advertisers trick people into clicking the "like" button and unknowingly spreading sales pitches to friends.
"So now what we have is an enforceable court order so that if they or their ad network affiliates break it we can enforce it in court. And that's powerful," McKenna said in an interview with 97.3 KIRO FM.
Mckenna's office and Facebook separately sued Adscend Media's owners in January for creating deceptive posts.
Under the consent decree, the company also agreed to maintain a monitoring program for itself that includes random, daily analyses of their affiliates, and to pay $100,000 in attorney's costs and fees
Adscend also settled last week with Facebook in the separate lawsuit.
"So it is a clear message to the entire marketplace that the anti-spam law clearly applies to social media when it comes to advertising," McKenna said.
Nature's Reality Check
We can conquer terrorism, cure cancer, but a tornado can remind us of our insecurity
New lane restrictions mean Mercer Street is tough to travel during afternoon commutes
Back to Work
Ten observations from practice that only a backup, middle child, left-handed QB can provide
Bonneville Media encourages site users to express their opinions by posting comments. Our goal is to maintain a civil dialogue in which readers feel comfortable. At times, the comments can descend to personal attacks. Please do not engage in such behavior. We encourage your thoughtful comments which: have a positive and constructive tone, are on topic, are respectful toward others and their opinions. Bonneville reserves the right to remove comments which do not conform to these criteria.