Mac user? Online travel site targets you with pricier dealson June 26, 2012 @ 9:38 am (Updated: 11:12 am - 6/26/12 )
The Wall Street Journal reports Orbitz Worldwide learned Mac users already tend to spend as much as $30 more per night on hotels. So the company has launched an experiment to display more expensive offerings to Mac users than their Windows PC counterparts.
Bellevue-based Expedia and rival Priceline don't target customers based on their operating system, according to CNET. The tech journal speculates the move could backfire, at least initially, as Orbitz users boycott the site. But the practice is expected to become much more commonplace.
"The sort of targeting undertaken by Orbitz is likely to become more commonplace as online retailers scramble to identify new ways in which people's browsing data can be used to boost online sales," the Journal reported.
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