Adidas and Nike jostle for edge at the World Cup

The competition on the pitch has yet to start, but the fight over World Cup consumers is already intense -- and no more so than between the athletic companies that are jockeying for their once-every-four-years shot at the ever-growing worldwide soccer market.

1 of 6

German national soccer player Mesut Ozil is visible on the facade of a publisher's building at Alexanderplatz square inĀ Berlin, Germany, Friday June 6, e 2014. Sportswear manufacturer Adidas has put up the advertisement on the entire facade of the building prior to the soccer World Cup tournament in Brazil. (AP Photo/dpa,Jens Kalaene)
Photo by Associated Press
1 of 6
Original article: Adidas and Nike jostle for edge at the World Cup




In the community
Do you know an exceptional citizen who has impacted and inspired others?
KIRO Radio and WSECU would like to recognize six oustanding citizens this year. Nominate them to be recognized and to receive a $2,000 charitable grant.


mynorthwest.com

Copyright © 2014 Bonneville International. All rights reserved.