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Adidas and Nike jostle for edge at the World Cup

The competition on the pitch has yet to start, but the fight over World Cup consumers is already intense -- and no more so than between the athletic companies that are jockeying for their once-every-four-years shot at the ever-growing worldwide soccer market.

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German national soccer player Mesut Ozil is visible on the facade of a publisher's building at Alexanderplatz square inĀ Berlin, Germany, Friday June 6, e 2014. Sportswear manufacturer Adidas has put up the advertisement on the entire facade of the building prior to the soccer World Cup tournament in Brazil. (AP Photo/dpa,Jens Kalaene)
Photo by Associated Press
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