Adidas and Nike jostle for edge at the World Cup

The competition on the pitch has yet to start, but the fight over World Cup consumers is already intense -- and no more so than between the athletic companies that are jockeying for their once-every-four-years shot at the ever-growing worldwide soccer market.

5 of 6

FILE - In this June 7, 2013, file photo, Portugal's Cristiano Ronaldo gets the ball past Russia's Alexei Kozlov, on the ground, during their 2014 World Cup qualifying group F soccer match, at the Luz stadium in Lisbon. (AP Photo/Armando Franca, File) - SEE FURTHER WORLD CUP CONTENT AT APIMAGES.COM
Photo by Associated Press
5 of 6
Original article: Adidas and Nike jostle for edge at the World Cup

In the community
Do you know an exceptional citizen who has impacted and inspired others?
KIRO Radio and WSECU would like to recognize six oustanding citizens this year. Nominate them to be recognized and to receive a $2,000 charitable grant.

Copyright © 2014 Bonneville International. All rights reserved.