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Adidas and Nike jostle for edge at the World Cup

The competition on the pitch has yet to start, but the fight over World Cup consumers is already intense -- and no more so than between the athletic companies that are jockeying for their once-every-four-years shot at the ever-growing worldwide soccer market.

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FILE - In this June 7, 2013, file photo, Portugal's Cristiano Ronaldo gets the ball past Russia's Alexei Kozlov, on the ground, during their 2014 World Cup qualifying group F soccer match, at the Luz stadium in Lisbon. (AP Photo/Armando Franca, File) - SEE FURTHER WORLD CUP CONTENT AT APIMAGES.COM
Photo by Associated Press
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