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Adidas and Nike jostle for edge at the World Cup

The competition on the pitch has yet to start, but the fight over World Cup consumers is already intense -- and no more so than between the athletic companies that are jockeying for their once-every-four-years shot at the ever-growing worldwide soccer market.

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Argentina's Lionel Messi, left, fights for the ball with Slovenia's Bostjan Cesar during their international friendly soccer match in La Plata, Argentina, Saturday, June 7, 2014. Argentina's team is leaving June 9 for Brazil to compete in the World Cup. (AP Photo/Natacha Pisarenko)
Photo by Associated Press
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