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Star Wars Car, a Doomsday doll: Toys of Comic-Con

When it comes to designing coveted collectible toys for sale at Comic-Con, the annual celebration of pop culture lifting off Thursday in San Diego, the sky's the limit for the designers at Mattel. Fittingly, the building where Mattel's dreamers conceive of their limited-edition playthings is just down the street from the Los Angeles International Airport.

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This photo provided by courtesy of Mattel, Inc. shows a toy car, “Hot Wheels: Star Wars-Darth Vader.” When it comes to designing the highly coveted collectible toys for sale at Comic-Con, the annual celebration of pop culture lifting off Thursday, July 24, 2014, in San Diego, the sky's the limit for the designers at Mattel. Fittingly, the building where Mattel's dreamers conceive of their limited-edition playthings is just down the street from the Los Angeles International Airport. (AP Photo/Mattel, Inc.)
Photo by Associated Press
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