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Star Wars Car, a Doomsday doll: Toys of Comic-Con

When it comes to designing coveted collectible toys for sale at Comic-Con, the annual celebration of pop culture lifting off Thursday in San Diego, the sky's the limit for the designers at Mattel. Fittingly, the building where Mattel's dreamers conceive of their limited-edition playthings is just down the street from the Los Angeles International Airport.

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This Friday, July 18, 2014 photo shows exclusive, collectible toys available from Mattel at 2014 Comic-Con, in San Diego. The “Arkham Knight” Batmobile, at center with a Batman figure, is seen with, from left, the DC New Way to Play Cyborg figure, “Masters of the Universe” Hordak figure, a Doomsday figure from the DC Universe, “Ever After High” Cerise Wolf doll, “Masters of the Universe” Goat Man figure and “Monster High” Manny Taur and Iris Clops dolls. When it comes to designing the highly coveted collectible toys for sale at Comic-Con, the annual celebration of pop culture lifting off Thursday, July 24, 2014, in San Diego, the sky's the limit for the designers at Mattel. (AP Photo/Nick Ut)
Photo by Associated Press
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