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Star Wars Car, a Doomsday doll: Toys of Comic-Con

When it comes to designing coveted collectible toys for sale at Comic-Con, the annual celebration of pop culture lifting off Thursday in San Diego, the sky's the limit for the designers at Mattel. Fittingly, the building where Mattel's dreamers conceive of their limited-edition playthings is just down the street from the Los Angeles International Airport.

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This Friday, July 18, 2014 photo shows an exclusive My Little Pony Equestria Girls collectible toy available from Hasbro at 2014 Comic-Con, in San Diego. Several toy makers and publishers are offering collectible toys and books at the annual pop-culture celebration, which kicks off Thursday, July 24, 2014, in San Diego. (AP Photo/Nick Ut)
Photo by Associated Press
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