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Star Wars Car, a Doomsday doll: Toys of Comic-Con

When it comes to designing coveted collectible toys for sale at Comic-Con, the annual celebration of pop culture lifting off Thursday in San Diego, the sky's the limit for the designers at Mattel. Fittingly, the building where Mattel's dreamers conceive of their limited-edition playthings is just down the street from the Los Angeles International Airport.

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This Friday, July 18, 2014 photo shows exclusive, collectible toys available from Hasbro at 2014 Comic-Con, in San Diego. Marvel’s “The Thanos Imperitive” action figure set, at center with a foam Infinity Gauntlet, is seen with, from left, the Transformers “Knights of Unicron” collection, My Little Pony Mane-iac Mayhem figure, Transformers Dinobots collection and My Little Pony Equestria Girls figure. Several toy makers and publishers are offering collectible toys and books at the annual pop-culture celebration, which kicks off Thursday, July 24, 2014, in San Diego. (AP Photo/Nick Ut)
Photo by Associated Press
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