Report finds Broadway addicted to touristsDecember 3, 2012 @ 11:18 am
NEW YORK (AP) - Broadway producers got a reminder of how important tourists and the Internet are to their bottom line with the release of a new report about the demographics of theatergoers.
The Broadway League study out Monday found that international and domestic tourists accounted for 63 percent of the 12.3 million Broadway admissions during the 2011-12 season, up from 61.7 percent in the previous period. International tourists accounted for 18.4 percent of all attendees.
Online purchase continues to be the most popular method of ticket buying: The report showed Internet buyers jumped from 44 percent to 47 percent.
The report found that two-thirds of Broadway audiences were female, confirming the trend of the past few decades. Playgoers also tended to be more frequent theatregoers than musical attendees.
(Copyright 2012 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.)
Get Out of Jail Free?
Why Seattle firefighters won't face felony charges in alleged homeless beating
Seattle deploys one of its most popular work crews to clean up the city
Here are four ways to ruin your chances at that new home
Please login below with your Facebook, Twitter, Google+ or Disqus account. Existing MyNorthwest account holders will need to create a new Disqus account or use one of the social logins provided below. Thank you.