Mulberry unveils handbags by Cara DelevingneFebruary 16, 2014 @ 12:04 pm
LONDON (AP) - Mulberry didn't have a catwalk show this season, but that's probably OK. They have model of the moment Cara Delevingne.
The British luxury label enlisted Delevingne to design and model a range of handbags for them, and the mini collection was unveiled Sunday at London luxury hotel Claridge's.
Delevingne wore a simple white slip dress and went barefoot to model the bags, appearing on a swing in a ballroom transformed into a misty forest scene. She twirled with a backpack in a camouflage print, accompanied by two male models and a few hounds, and the whole show was over in less than five minutes.
The model turned down interviews, but said in a statement: "My granny will like this bag. She's 102 years old. My 5-year-old cousin will probably like this bag. He's a boy."
It was a little underwhelming even given Delevingne's star power, but Mulberry got the publicity it wanted. The brand, best known for its trendy satchel bags, needs all the help it can get, after the recent departure of creative director Emma Hill and disappointing sales over Christmas.
The brand issued a profit warning last month, amid continued worries that it is losing its appeal.
Follow Sylvia Hui at http://www.Twitter.com/sylviahui
(Copyright 2014 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.)
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