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Too "sexy" or too dumb?

BY David Boze  on January 24, 2013 @ 6:20 am

The new Mercedes ad has the marketing department pleased due to it's success at manufacturing public controversy. Thankful for click gold in the form of the heaving cleavage of supermodel Ms. Kate Upton, stories abound which ask the question, "is this ad too sexy?" I just thought it was cheesy. Upton is a beautiful woman, but the ad comes across with the subtlety of a "Go-Daddy" commercial or the infamous Carl's Jr. ad featuring Paris Hilton. This combined with the pop-techno "holiday" music I endured while shopping at Nordstrom's over Christmas would have me convinced elegance was dead were it not for the success of PBS's Downton Abbey.

Here's the ad (and the cleavage). How do you grade it and what's it selling you?

David Boze, KTTH Talk Show Host
David hosts a radio show on Seattle's only conservative talk station, KTTH. He enjoys hunting big game and attending the Seattle Symphony.
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Comments (9)


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  • Cash wrote...
    Oh that was not bad
    January 24, 2013 7:04 am
    I thought it would have been much more cheesy but that was not too badly done. Much better than Paris eating a big greesy burger...
    { "Thumbs Up":"1","Thumbs Down":"-1" }
  • messiah101 wrote...
    Boze, Obviously it sold you,after all
    January 24, 2013 7:43 am
    Why would you be giving this FREE? pub to MBZ? By the way at what point does a simple model become a "SUPERMODEL"?And is that as high as they can go? Can they become Super Super Models or is the next step going into porn?
    { "Thumbs Up":"1","Thumbs Down":"-1" }
  • roomtemp wrote...
    Too dumb.
    January 24, 2013 9:56 am
    Much like your blog has been lately...
    { "Thumbs Up":"1","Thumbs Down":"-1" }
  • sghouse wrote...
    Very Lame and not sexy
    January 24, 2013 10:18 am
    Oh duh, a group of men staring at a beautiful woman. That takes a lot of creativity. Ad agency FAIL.

    Kate Upton is hot but I don't think she is quite a "supermodel" yet.

    { "Thumbs Up":"1","Thumbs Down":"-1" }
  • Tubes_HSN wrote...
    A little disappointed
    January 24, 2013 10:57 am
    Still...she is easy on the eyes.
    { "Thumbs Up":"1","Thumbs Down":"-1" }
  • clevesside wrote...
    This is a rip-off of the carwash scene...
    January 25, 2013 12:17 pm
    ...from the movie "Cool Hand Luke." Not only is this cheesily derivative but sacrilege to the real deal. The movie was 100X most impressionable, and in places, most pressing indeed. Look it up, you'll be surprised if you haven't seen it. Not a bad penalty for breaking the law, filmwise. You'll think twice, and maybe long, about washing the car again.
    { "Thumbs Up":"1","Thumbs Down":"-1" }
  • Ye Olde Hagge wrote...
    They played the wrong tune.
    January 26, 2013 3:42 am
    They should have "Stupid Girl" by Pink playing.
    { "Thumbs Up":"1","Thumbs Down":"-1" }
  • hpygolkyone wrote...
    She's My Daughters Age.............
    January 27, 2013 6:39 pm
    I like hot chicks, but it kind of creeps me out a little to ogle someone my daughters age.

    Advertising fail.......it's the poor man's 30K Mercedes.

    Degrading to both genders. Women: For the usual. Men: for making them seem so stupid that they forget how to breath when a set of knockers are in view and that the only thing they are good for is buying......and then washing the dam car. Wash your own dam car!

    On another note: I like booooooobies.

    { "Thumbs Up":"1","Thumbs Down":"-1" }
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