From the King’s Court to beard hats, you have to give the Mariners marketing staff credit for their clever promotions. But their latest idea just might be the hottest.
The M’s have announced their first ever “Salute to Sriracha Night” in honor of the popular hot sauce, Thursday May 22 vs. the Houston Astros at Safeco Field.
For $25, fans get a ticket on the Main Level, a Mariners Sriracha t-shirt and a voucher for one menu item made with the spicy red condiment – either a Sriracha cream cheese hot dog, Sriracha garlic fries, or a Sriracha milkshake. Yes, a milkshake.
“We love Sriracha hot sauce in the office,” says Gregg Greene, Mariners Senior Marketing Director. “We’re always borrowing each others’ bottles. We know people think it’s cool and has some cache and we thought ‘why don’t we do a night to celebrate Sriracha at the ballpark’?”
If you’ve never tried Sriracha, it’s a hot, slightly sweet sauce made from a purée of fresh red jalapeños, garlic powder, sugar, salt and vinegar. The tangy paste is packed in clear plastic bottles adorned with a rooster and a signature green cap.
Although the hot sauce is made in California, one of the owners is a big Mariners fan and will be flying in for the game, Greene says. “We expect a happy, hot section.”
Tickets are available exclusively on the Mariners website.