McDonald's February US sales chilled by weatherMarch 10, 2014 @ 5:30 am (Updated: 5:40 am - 3/10/14 )
OAK BROOK, Ill. (AP) — McDonald's says a key sales metric dropped 1.4 percent in the U.S. in February, yet again hurt by tough winter weather.
Global sales at locations open at least 13 months dipped 0.3 percent.
In the Middle East, Africa and the Asia Pacific region, sales declined 2.6 percent mostly on softness in Japan as well as weakness in Australia and a shift in the timing of the Chinese New Year.
Europe was a bright spot, with sales up 0.6 percent on a strong performance in the U.K. and growth in France.
McDonald's Corp., the world's largest hamburger chain, has been dealing with competition from rivals like Burger King and Wendy's, who also have value menus and special offers.
It is also trying to adapt to shifting eating habits by introducing items that are positioned as healthy or fresh.
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