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Microsoft’s Windows Store coming to 600 Best Buy locations

Microsoft announced Thursday a strategic partnership and store-within-a-store concept at 500 U.S. Best Buy stores, and 100 stores in Canada. (AP Photo/file)

The Windows Store will now have a place in 600 Best Buy locations.

Microsoft announced Thursday the strategic partnership and store-within-a-store concept will be implemented at 500 U.S. Best Buy stores, and 100 stores in Canada.

Chris Capossela, Chief Marketing Officer at Microsoft, says the stores will be “massive in size,” up to 2,200 square feet at some locations.

“It goes well beyond the computing department in these 600 stores,” says Capossela. “It also means we will have a great Windows tablet table inside the Best Buy Tablet Department, Windows Phones in their Phone Department, and lots of space for Xbox in their Gaming and Home Theater Departments.”

On the Microsoft Blog, Capossela says Best Buy is the number one retailer of PCs in the world.

“As we said earlier this year, retail is a priority, and this partnership with Best Buy is a prime example of our commitment to the customer experience in evaluating, experiencing and enjoying Microsoft devices, and the software and services that connect them.”

Microsoft released a promo video about the new partnership and says Windows Stores will be coming to Best Buy beginning this summer.


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