Random ramblings and musings from the staff
 MyNorthwest Blog
Most popular
Help us build a Fisher House
Bonneville Seattle is raising funds for the construction of a second Fisher House at Joint Base Lewis-McChord in Tacoma and we need your help.

Whoops! Starbucks misspelling goes viral

March 19, 2012 @ 1:16 pm (Updated: 4:17 pm - 3/19/12 )

Starbucks has a bit of egg on its face amidst a big media blitz for its new "Evolution Fresh" juice and natural food stores.

A widely distributed official photo from the inaugural store in Bellevue misspells one of its key offerings. Instead of "vegetables," the flashy sign touts "vegatables."

sbux misspell

It wouldn't have been such a big deal if the company hadn't sent the image as part of the press materials distributed to media outlets all over. Now the mistake has gone viral.

No response from Starbucks, but the company has replaced the misspelled image with another one touting bananas instead.

sbux fix

-Josh Kerns/My Northwest.com

More MyNorthwest Blog

MyNorthwest.com - Purpose of Comments statement
Bonneville Media encourages site users to express their opinions by posting comments. Our goal is to maintain a civil dialogue in which readers feel comfortable. At times, the comments can descend to personal attacks. Please do not engage in such behavior. We encourage your thoughtful comments which: have a positive and constructive tone, are on topic, are respectful toward others and their opinions. Bonneville reserves the right to remove comments which do not conform to these criteria.

Comments (2)


  • Add A Comment

  • NatGB wrote...
    Spelling
    March 19, 2012 3:14 pm
    Im definitely not defending SBux but it's funny that an article about bad spelling has a spelling mistake in it. A very obvious mistake. Can you see it?
    { "Thumbs Up":"1","Thumbs Down":"-1" }
  • bigyaz wrote...
    Re: Spelling
    March 21, 2012 7:19 am
    No, NatGB, there are no misspellings in this story. Maybe it was corrected. Care to enlighten us?
    { "Thumbs Up":"1","Thumbs Down":"-1" }
  • { "Thumbs Up":"1","Thumbs Down":"-1" }