Russell Wilson picked up 18 yards on a zone-read run during the third quarter of the Seahawks' Week 10 win over the Jets.
Three plays later, he found Sidney Rice open up the seam for a 31-yard touchdown.
In the latest "Chalk Talk" video, Brock Huard explains how those plays were effective for the same reason.
Note: You can watch a replay of Wilson's touchdown pass to Rice on the Seahawks' website.
Related: How one play changed everything for the Seahawks offense