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Super Bowl ad watch: Is this too hot, or not sexy enough?

Parents Television Council says a Kate Upton Super Bowl ad for Mercedes "isn't selling cars, it's selling sexual objectification." (Photo, Mercedes Benz USA)

A commercial scheduled to run during the Super Bowl is apparently so hot, a parents group is steamed about it.

A statement from the Parents Television Council says a Kate Upton ad for Mercedes “isn’t selling cars, it’s selling sexual objectification.”

The 90-second preview spot, posted above, features Upton in shorts and a black top that shows part of her lacy bra. Spoiler alert, she doesn’t get wet. She doesn’t actually wash the car at all.

Upton grabs a handful of bubbles and blows them off her hand. Men washing the car are highly distracted by her as she strolls by and says, “You’ve missed a spot.”

This is a teaser commercial, with many expecting more during the actual Super Bowl broadcast. Considering Upton’s last Super Bowl ad for a fast food chain was banned in some areas, I’m sure this isn’t the final cut of what we’ll see in February.

Switching to another ad, this one for Microsoft’s Internet Explorer – the browser many love to hate. Or just hate. Their new ad will make anyone who grew up in the 1990s smile.

“You grew up. So did we.”

Nice job Microsoft.


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