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Seattle duo design the iPhone bra

Pockets are too small. Purses can get lost. Where can a woman possibly carry her iPhone or credit cards? In her bra, of course.

The “Joey Bra” is designed by two Seattle students, juniors at the University of Washington’s Foster Business School. Mariah Gentry and Kyle Bartlow created it for women who are constantly on the go and struggle to find a place to put their ID, keys, or phones.

University Book Store will begin selling the bra in June, just in time for commencement.

Brilliant? Yes. Comfortable? I’d have to try one. How would you answer it? I guess leave it on vibrate and let the calls go to voice mail.


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