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 Linda Thomas
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Linda is the morning news anchor and features reporter for KIRO Radio. This is her local news blog, with an emphasis on social media, technology, Northwest companies, education, parenting, and anything else that grabs her attention.

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Upton.jpg
Parents Television Council says a Kate Upton Super Bowl ad for Mercedes "isn't selling cars, it's selling sexual objectification." (Photo, Mercedes Benz USA)

Super Bowl ad watch: Is this too hot, or not sexy enough?

January 23, 2013 @ 5:07 pm (Updated: 11:19 am - 1/24/13 )

A commercial scheduled to run during the Super Bowl is apparently so hot, a parents group is steamed about it.

A statement from the Parents Television Council says a Kate Upton ad for Mercedes "isn't selling cars, it's selling sexual objectification."

The 90-second preview spot, posted above, features Upton in shorts and a black top that shows part of her lacy bra. Spoiler alert, she doesn't get wet. She doesn't actually wash the car at all.

Upton grabs a handful of bubbles and blows them off her hand. Men washing the car are highly distracted by her as she strolls by and says, "You've missed a spot."

This is a teaser commercial, with many expecting more during the actual Super Bowl broadcast. Considering Upton's last Super Bowl ad for a fast food chain was banned in some areas, I'm sure this isn't the final cut of what we'll see in February.

Switching to another ad, this one for Microsoft's Internet Explorer - the browser many love to hate. Or just hate. Their new ad will make anyone who grew up in the 1990s smile.

"You grew up. So did we."

Nice job Microsoft.

By LINDA THOMAS

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Comments (20)


  • Add A Comment

  • Chuck Gould wrote...
    Gotta love the tag line at the end of the MB Spot.....
    January 24, 2013 7:07 am
    "To see more, go to MercedesBenz.com"

    I can't be the only guy who wonders, "see more what?" :-)

    { "Thumbs Up":"1","Thumbs Down":"-1" }
  • anotherfencewalker wrote...
    Not hatin' it.
    January 24, 2013 8:18 am
    and Mercedes needs all the help they can get. Not exactly breaking sales records in this country.
    { "Thumbs Up":"1","Thumbs Down":"-1" }
  • Zoeller wrote...
    Is this too hot, or not sexy enough?
    January 24, 2013 9:08 am
    Not sexy enough. Kate should be in a G-String and pasties. Now that would raise some eyebrows.
    { "Thumbs Up":"1","Thumbs Down":"-1" }
  • tlmbrt wrote...
    NO BIG DEAL
    January 24, 2013 3:01 pm
    What's the big deal. We've seen more explicit ads. This is tame.... The old prunes are jealous, they can shut their wrinkled pie holes!
    { "Thumbs Up":"1","Thumbs Down":"-1" }
  • mnpat wrote...
    Per current dress codes and flirtation codes
    January 24, 2013 4:05 pm
    This is much tamer then the average passer by on the sidewalk with the glue on yoga bottoms and tops. Not to mention the olympic volleyball or current bikini football that wants to be taken seriously. I'm not quite sure if the complaint is not enough attention or just those complaining that isn't getting attention.
    { "Thumbs Up":"1","Thumbs Down":"-1" }
  • CH wrote...
    this should make DM popcorn pop!!! -
    January 24, 2013 5:36 pm
    a good way to make flounder stiff. What is the white stuff in her hand?
    { "Thumbs Up":"1","Thumbs Down":"-1" }
  • steveo25 wrote...
    Curious
    January 24, 2013 5:48 pm
    I know sex sells, but this seems out of Mercedes' element.
    { "Thumbs Up":"1","Thumbs Down":"-1" }
  • maplefish wrote...
    Good God
    January 24, 2013 9:52 pm
    Since when did this country become so friggin lame? She's beautiful & Sexy & SEX SELLS. The only people that would complain about this are either militant lesbians or typical Seattle Fat chicks....if you don't like it, don't watch. Mercedes Benz is not marketing to militant lesbians or angry fat women....get over it people.
    { "Thumbs Up":"1","Thumbs Down":"-1" }
  • It's me! Ha ha! wrote...
    Who in the world cares
    January 25, 2013 5:23 am
    about the stupid commercials?
    { "Thumbs Up":"1","Thumbs Down":"-1" }
  • SickofSeattleite wrote...
    whats sexy these days anyway?
    January 25, 2013 5:33 am
    just another blonde bimbo with big cans... she's probably just 18...all you old perverts....
    { "Thumbs Up":"1","Thumbs Down":"-1" }
  • { "Thumbs Up":"1","Thumbs Down":"-1" }