Super Bowl ad watch: Is this too hot, or not sexy enough?January 23, 2013 @ 5:07 pm (Updated: 11:19 am - 1/24/13 )
A commercial scheduled to run during the Super Bowl is apparently so hot, a parents group is steamed about it.
A statement from the Parents Television Council says a Kate Upton ad for Mercedes "isn't selling cars, it's selling sexual objectification."
The 90-second preview spot, posted above, features Upton in shorts and a black top that shows part of her lacy bra. Spoiler alert, she doesn't get wet. She doesn't actually wash the car at all.
Upton grabs a handful of bubbles and blows them off her hand. Men washing the car are highly distracted by her as she strolls by and says, "You've missed a spot."
This is a teaser commercial, with many expecting more during the actual Super Bowl broadcast. Considering Upton's last Super Bowl ad for a fast food chain was banned in some areas, I'm sure this isn't the final cut of what we'll see in February.
Switching to another ad, this one for Microsoft's Internet Explorer - the browser many love to hate. Or just hate. Their new ad will make anyone who grew up in the 1990s smile.
"You grew up. So did we."
Nice job Microsoft.
By LINDA THOMAS
A big collection of equipment that would make James Bond envious is on display in Seattle
Find a good spot for your Sunday brunch
Week in Photos
Holy Week, white tiger's reflection, and Easter goes to the fishes make up this week's photos
Please login below with your Facebook, Twitter, Google+ or Disqus account. Existing MyNorthwest account holders will need to create a new Disqus account or use one of the social logins provided below. Thank you.
If you have a news tip or story idea, I'd love to hear from you...
To leave a voice message for Linda about any of her stories call toll free 1-855-251-2363