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 Linda Thomas
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Linda is the morning news anchor and features reporter for KIRO Radio. This is her local news blog, with an emphasis on social media, technology, Northwest companies, education, parenting, and anything else that grabs her attention.

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Upton.jpg
Parents Television Council says a Kate Upton Super Bowl ad for Mercedes "isn't selling cars, it's selling sexual objectification." (Photo, Mercedes Benz USA)

Super Bowl ad watch: Is this too hot, or not sexy enough?

January 23, 2013 @ 5:07 pm (Updated: 11:19 am - 1/24/13 )

A commercial scheduled to run during the Super Bowl is apparently so hot, a parents group is steamed about it.

A statement from the Parents Television Council says a Kate Upton ad for Mercedes "isn't selling cars, it's selling sexual objectification."

The 90-second preview spot, posted above, features Upton in shorts and a black top that shows part of her lacy bra. Spoiler alert, she doesn't get wet. She doesn't actually wash the car at all.

Upton grabs a handful of bubbles and blows them off her hand. Men washing the car are highly distracted by her as she strolls by and says, "You've missed a spot."

This is a teaser commercial, with many expecting more during the actual Super Bowl broadcast. Considering Upton's last Super Bowl ad for a fast food chain was banned in some areas, I'm sure this isn't the final cut of what we'll see in February.

Switching to another ad, this one for Microsoft's Internet Explorer - the browser many love to hate. Or just hate. Their new ad will make anyone who grew up in the 1990s smile.

"You grew up. So did we."

Nice job Microsoft.

By LINDA THOMAS

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Comments (20)


  • Add A Comment

  • HLC wrote...
    If you can afford one. You can afford a Kate Upton type chick.
    January 25, 2013 6:58 am
    If you can't afford one you can't afford the other. Both would probably be high maintenance.
    { "Thumbs Up":"1","Thumbs Down":"-1" }
  • Jeff Schroeder wrote...
    The Guys look like pathetic Dorks...
    January 25, 2013 7:27 am
    ... but then, the Demographics on Super Bowl viewers is......
    { "Thumbs Up":"1","Thumbs Down":"-1" }
  • Newton wrote...
    They all look Like Dorks.
    January 25, 2013 8:12 am
    Own a Dork car I guess is the message. Light goes On. I drive a subaru and its been great.
    { "Thumbs Up":"1","Thumbs Down":"-1" }
  • cdbtx wrote...
    Ah Yes Generation "Y'
    January 25, 2013 8:58 am
    Y should I get a job?

    Y should I leave home and find my own place?

    Y should I clean my room?

    Y should I wash and iron my own clothes?

    Y should I buy any food?

    Y should I get a car when I can borrow yours?

    Y should I stay at home looking after my children when my parents can do that?

    { "Thumbs Up":"1","Thumbs Down":"-1" }
  • flipper wrote...
    No worse than...
    January 25, 2013 10:04 am
    ...the GoDaddy ads from years back, the Burger King ad with Paris Hilton, etc., etc.
    { "Thumbs Up":"1","Thumbs Down":"-1" }
  • joeblough wrote...
    America,
    January 25, 2013 11:05 am
    Still land of the puritan ethic! No wonder Europe paid to ship us to the new land!
    { "Thumbs Up":"1","Thumbs Down":"-1" }
  • Touchette wrote...
    ad...
    January 25, 2013 11:20 am
    Too much car
    { "Thumbs Up":"1","Thumbs Down":"-1" }
  • Seattle Dad wrote...
    More funny than sexy
    January 25, 2013 12:16 pm
    It's funny enough. Seems to be more of a statement of men who appreciate attractive women. She's in shorts and a halter..... That's not too revealing.
    { "Thumbs Up":"1","Thumbs Down":"-1" }
  • Dan1 wrote...
    The parents group that are screaming are
    January 25, 2013 12:59 pm
    most likely fat, pathetic, miserable middle aged white women who have let themselves waste away. Get a life thier kid's see far worse on TV and youtube.
    { "Thumbs Up":"1","Thumbs Down":"-1" }
  • retired_guy wrote...
    Super Bowl ad sexy???
    January 25, 2013 7:48 pm
    This is a joke right? I think the original scene came from Cool Hand Luke. Now that was sexy. The girl used her b**bs to wash the car!!
    { "Thumbs Up":"1","Thumbs Down":"-1" }
  • { "Thumbs Up":"1","Thumbs Down":"-1" }