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 Linda Thomas
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Seattle duo design the iPhone bra

April 26, 2012 @ 5:24 pm (Updated: 4:52 am - 4/27/12 )

Pockets are too small. Purses can get lost. Where can a woman possibly carry her iPhone or credit cards? In her bra, of course.

The "Joey Bra" is designed by two Seattle students, juniors at the University of Washington's Foster Business School. Mariah Gentry and Kyle Bartlow created it for women who are constantly on the go and struggle to find a place to put their ID, keys, or phones.

University Book Store will begin selling the bra in June, just in time for commencement.

Brilliant? Yes. Comfortable? I'd have to try one. How would you answer it? I guess leave it on vibrate and let the calls go to voice mail.

Bra

Photo courtesy JoeyBra.com

By LINDA THOMAS

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Comments (26)


  • Add A Comment

  • roomtemp wrote...
    Lets see...
    April 26, 2012 5:33 pm
    An EM radiation source and a lithium battery that can catch fire next to your sensitive bits...

    Does it come with Nomex lining and a coupon for a free mammogram?

    { "Thumbs Up":"1","Thumbs Down":"-1" }
  • Citizen of Krazy Town wrote...
    I'll bet there will be a lot of "support" for that product
    April 26, 2012 5:46 pm
    I don't quite understand the name though unless it's to imply a kangaroo pouch which is a bizarre concept if one thinks about it. I probably would have gone for

    iBoob

    Or Mam-O-Cell

    Or The 4G cup...

    { "Thumbs Up":"1","Thumbs Down":"-1" }
  • HPD 5-0 wrote...
    iBoob....nice.
    April 27, 2012 4:50 pm
    I was thinking more iTiT..
    { "Thumbs Up":"1","Thumbs Down":"-1" }
  • Chuck Gould wrote...
    Women have been stuffing all sorts of bizarre things into their bras for so long,
    April 26, 2012 6:36 pm
    that the i-Phone isn't even newsworthy.
    { "Thumbs Up":"1","Thumbs Down":"-1" }
  • Truth Hurts wrote...
    Some dingbats are getting upset with bikini espresso's...
    April 26, 2012 6:52 pm
    Yet, MYnw posts an image of a healthy young woman in a brazier.

    Irony?

    Latte from $tarbuck$$$: $6.00

    Tip: Not allowed with a CC

    Crowds and annoying people: (>$$$$$)

    Latte from Bikini Espresso: ~$3

    Tip: ~$1

    Great Service, smile and nothing you couldn't see on a beach:?

    Priceless!

    { "Thumbs Up":"1","Thumbs Down":"-1" }
  • CH wrote...
    could have a front view . . . .
    April 26, 2012 8:32 pm
    please.
    { "Thumbs Up":"1","Thumbs Down":"-1" }
  • SickofSeattleite wrote...
    how about underwear?
    April 27, 2012 5:30 am
    I know the perfect place for it...
    { "Thumbs Up":"1","Thumbs Down":"-1" }
  • hpygolkyone wrote...
    My Two Cents...........
    April 27, 2012 5:35 am
    It's being sold at a bookstore?

    Okay.....I don't know anything about brassiere sales, but don't some women try these things on before they purchase? The last time I was in a bookstore, I don't recall seeing any dressing rooms?

    University Book Store will probably become a very popular place for creepy people, very soon?

    { "Thumbs Up":"1","Thumbs Down":"-1" }
  • Citizen of Krazy Town wrote...
    Don't judge a book by its cover
    April 27, 2012 8:44 am
    The university Book store sells tons of clothing items as well as myriad other products that are not books.
    { "Thumbs Up":"1","Thumbs Down":"-1" }
  • CH wrote...
    Lets ask Dori Monson . . . .
    April 27, 2012 7:17 am
    http://youtu.be/wrV02ldx8_4
    { "Thumbs Up":"1","Thumbs Down":"-1" }
  • fourstringfuror wrote...
    Nice visual
    April 27, 2012 8:36 am
    Just what I need to see; a woman digging under her armpit for a phone.
    { "Thumbs Up":"1","Thumbs Down":"-1" }
  • CH wrote...
    put your noise in there and . . . .
    April 27, 2012 8:46 am
    find out kop. Was that the part of the job you liked - the pat-[grop]down search?
    { "Thumbs Up":"1","Thumbs Down":"-1" }
  • { "Thumbs Up":"1","Thumbs Down":"-1" }