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Seahawks have said 'Hard Knocks' isn't for them

By Brady Henderson

It seems to happen every year around this time, HBO looking for an NFL team to feature on "Hard Knocks" and all eyes turning to the Seahawks.

It's happening again now that John Clayton – in an appearance on 710 ESPN Seattle Wednesday – identified Seattle as one of eight finalists for the show, which each year documents one team through training camp and the preseason.

While Seattle would certainly be a compelling subject, it's a longshot for this reason: the Seahawks would have to volunteer to be on the show and they've made it clear as day in the past that it's not something they're interested in doing.

The Seahawks have turned down "Hard Knocks" in each of the past two seasons. The league has since enacted new rules making it easier for HBO to find subjects – willing or not.

Here's how it works: In the absence of volunteers, the league can compel a team to appear on the show unless it has a first-year head coach, made the playoffs in at least one of the two previous seasons or has appeared on the show in the last decade. That leaves eight teams – the Bills, Bears, Cardinals, Giants, Jaguars, Raiders, Rams and Steelers – that could be appointed.

The Seahawks are exempt from that list based on the playoff provision, meaning they would have to participate on their own volition. That's not likely based on what general manager John Schneider has said in the past when asked about appearing on the show.

"I think it's really neat for the fans, but it's just not appropriate for us," Schneider told 710 ESPN Seattle in 2012, citing among other things how he wouldn't want contract negotiations playing out in public the way they did with the Jets and cornerback Darrelle Revis in 2010.

Schneider added: "I apologize to the people that want us to do it, but I think those people would rather have us win games."

Coach Pete Carroll shared similar sentiments around the same time.

"That's just not going to suit what we're trying to get done here," Carroll told the NFL Network. "I think it's a great show, I love watching it ... I just don't want to put that in the middle of our process. We're trying to win football games and hopefully we can entertain that way than rather on the show. It's just not our style here."

Follow Brady Henderson on Twitter @BradyHenderson.


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