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A Better Amercia - Romney gaffe goes viral

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Is it Mitt Romney's "Dukakis" moment? His campaign is in clean-up mode after a little spelling mistake in a big social media push.

The campaign released a new smartphone app letting you overlay a slogan over a picture of your choice. One problem...one of them says "A better Amercia." You read that right. Someone misspelled America. And now they typo has gone viral.

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Even if they'd gotten it right, Ross and Burbank co-host Luke Burbank wonders if it will become the digital equivalent of the much mocked imaged of failed presidential candidate Michael Dukakis atop a tank.

"Just the idea of saying a better America, all you do is snap a picture of a bunch of people in a bread line. And all of a sudden this becomes a satirical and sort of cutting criticism of Mitt Romney, and that's if you spell it right," Burbank says.

But Dave Ross says it's barely a blip in the big picture.

"I've become actually numb to it now because there are so many little things like this that pop up. And frankly, the thing that made Dukakis and the tank so damning was that's the way he looked without being photoshopped," Ross says.

"Suppose they very cleverly misspelled America knowing it would be picked up as a meme and would give even added publicity to Mitt Romney campaign that's how clever they are."

The campaign has since pulled the app, but you can find images of it on about a million other websites and blogs. And if nothing else, the satirical versions are making for an amusing day of diversion.

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Comments (36)


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  • Seattle is a cesspool wrote...
    You guys are hilarious...
    Seriously. I think you guys are the best on the radio... Seattle deserves two voices like yours... You make a liberals proud to take it in the can... You make all liberals proud of a failing society... You make all liberals proud... Pathetic.
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  • ron prevost wrote...
    Typo, typo, tyop........
    You'd think it was a comment post (or a lot of story posts) to MyNorthwest.com. .... But, doesn't Obama spell it Amerika in the first place ?
    { "Thumbs Up":"1","Thumbs Down":"-1" }
  • Chuck Gould wrote...
    No big deal, just a typo
    But it might indicate that Romney is especially prepared to enter the electoral fray.

    It's been too long since we have enjoyed such verbal gems as "I want to thank the astronauts who are with us, the courageous spatial entrepreneurs who set such a wonderful example for the young of our country." - George W. Bush

    The astronauts were selling space?

    If the Democrats think that a microscopic gaffe of this sort is going to do any serious damage to Romney, they need to take another think. Only a dramatic revival of the economy, in the next 3-4 months, will save Obama. Even that might not do it, after he stupidly weighed in on the gay marriage issue.

    Maybe anybody with a whole lot of brains doesn't run for public office in the first place?

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  • The Chuckster wrote...
    My messiah
    Has been to 57 states and had 2 to go. The mighty one honors corpseman. We could dwell on these nuanced statements but it would take away from our attacks on typos. This will win us the election.
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  • Bondo wrote...
    Like father, like son..........
    " I didn't say that I didn't say it. I said that I didn't say that I said it. I want to make that very clear. "-----George Romney.
    { "Thumbs Up":"1","Thumbs Down":"-1" }
  • The Chuckster wrote...
    Obama
    "what's striking when I meet with foreign leaders, either in Europe or here in Asia"..........he was in Hawaii. Nuanced
    { "Thumbs Up":"1","Thumbs Down":"-1" }
  • calapete wrote...
    typos are funny
    Romney parking his cash in Foreign banks is not funny.

    At least he didn't spell it "Americash"

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  • The Chuckster wrote...
    Obama
    "we're the country that built the Intercontinental Railroad!"..........well, it sounds good.
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  • The Chuckster wrote...
    Obama
    "On this memorial day, as our nation honors it's unbroken line of fallen heros-and I see them in the audience today"............Obama sees dead people!!!
    { "Thumbs Up":"1","Thumbs Down":"-1" }
  • kata wrote...
    Pedantics is the last refuge of a lost argument.
    Given this website's history for colossal spelling errors - even in the headers - earns this blog entry 2 chuckles.

    Typos happen.

    { "Thumbs Up":"1","Thumbs Down":"-1" }
  • calapete wrote...
    nice try BLaw
    I was referring to your GOP nominee and cult member, not his family. His family is not running for President of USA last I checked.

    President Kennedy did not have off shore bank accounts. I am pretty sure this is a new low for a Presidential nominee.

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