Listen to Dori Monson weekdays on KIRO Radio 97.3 FM
 Dori Monson


Taco Bell takes down ad to be more veggie-friendly

BY Jillian Raftery  on January 29, 2013 @ 3:08 pm (Updated: 5:17 pm - 2/4/13 )


A new Taco Bell advertisement that ran during the college football Bowl Championship Series has faced so much criticism from health groups for being "anti-vegetable" that it has now retracted the ad.

The offending ad shows a man arriving at a party with a veggie tray, to the dismay of the hostess.

"Veggies on game day is like punting on fourth-and-one: it's a cop-out," says the voice-over. "Secretly, people kind of hate you for it."

When the commercial was released, the Center for Science in the Public, a health advocacy group, took to Twitter asking people to urge Taco Bell to take the ad down.

The group complained that TV doesn't show ads for healthy vegetables like kale or broccoli. They called the commercial the equivalent of a vegetable "attack ad."

But producer Jake can relate to the message in the commercial. He said he has been asked to bring veggie trays to parties and they sit untouched.

Dori has an annual Super Bowl party with friends who work for days on chili or gourmet appetizers. Someone who just brings a veggie tray looks bad.

"So this ad is absolutely true," said Dori.

Taco Bell finally gave in, and spokesman Rob Poetsch told the Seattle PI that he didn't want anyone to misunderstand the commercial.

Representatives for the Center for Science in the Public were excited about the victory for veggies.

"We are delighted that Taco Bell is pulling an ad that urged people not to bring veggie trays to their Super Bowl parties, but to instead bring 12-packs of Taco Bell's tacos," the Center for Science in the Public said in a statement.

Jillian Raftery, Social Media Captain
Jillian Raftery is a social media captain for the Dori Monson Show. She loves the neighborly vibe of the Pacific Northwest and spends as much time as possible outdoors.
Related:
More Dori Monson

MyNorthwest.com - Purpose of Comments statement
Bonneville Media encourages site users to express their opinions by posting comments. Our goal is to maintain a civil dialogue in which readers feel comfortable. At times, the comments can descend to personal attacks. Please do not engage in such behavior. We encourage your thoughtful comments which: have a positive and constructive tone, are on topic, are respectful toward others and their opinions. Bonneville reserves the right to remove comments which do not conform to these criteria.

Comments (6)


  • Add A Comment

  • cigarfan wrote...
    Ad is typical of the attitude of the disease Industry $$$$$$...........
    January 29, 2013 3:31 pm
    Fast food industry sell$ you the diseases of Cancer, Obesity, high blood pressure, high cholesterol, Diabetes, Heart disease, etc, etc...and Big Pharma sells you the pills you get to take for the rest of your life....
    { "Thumbs Up":"1","Thumbs Down":"-1" }
  • TwoTrees wrote...
    'They called the commercial the equivalent of a vegetable "attack ad."'
    January 29, 2013 4:05 pm
    Taco Bell now guilty of 'Vegetable Hate'? The apocalypse inches closer...
    { "Thumbs Up":"1","Thumbs Down":"-1" }
  • irony wrote...
    stupid attack on a decent ad.
    January 29, 2013 7:46 pm
    wait until 0bamanomics muslims have their way with this country. to quote a great poet, you still gotta serve somebody, it may be 0bama ... well you know the rest.
    { "Thumbs Up":"1","Thumbs Down":"-1" }
  • roomtemp wrote...
    "Someone who just brings a veggie tray looks bad."
    January 29, 2013 11:31 pm
    Oddly enough, so do people who eat Taco Bell and idiots who worship ball games...
    { "Thumbs Up":"1","Thumbs Down":"-1" }
  • Mavila wrote...
    "They called the commercial the equivalent of a vegetable 'attack ad.'"
    January 30, 2013 7:57 pm
    Last I checked, tacos are made with corn, lettuce, and tomatoes.
    { "Thumbs Up":"1","Thumbs Down":"-1" }
  • Gunther wrote...
    That guy
    January 31, 2013 11:29 am
    At the end of the party what gets cleaned up and thrown away? Usually the veggie and fruit platters. I like veggies and fruit, but when I'm watching football I like eating wings, sausage dogs, and other meat products. Please stop being a nanny and looking out for my well being. I go to the gym 6 days a week, ride a bike, and stay very active. I don't need anyone telling me what to eat.
    { "Thumbs Up":"1","Thumbs Down":"-1" }
  • { "Thumbs Up":"1","Thumbs Down":"-1" }