KIRO Radio's Tom Kelly digs deep into the Puget Sound real estate market
Real Estate

Super Bowl rental? Bring a fat wallet for a private home

About 400,000 people are expected to flock to northern New Jersey for the Super Bowl at MetLife Stadium, and hotels are already raising their prices by 10 times or more their normal rates for those who plan to attend the game.

But nearby homeowners are hoping they can earn some extra cash, too, for the week surrounding the February 2 event. They're advertising lodgings that are some of the most expensive ever for a Super Bowl, Reuters reported.

"There are lot of hotels, businesses, and commercial real estate owners who are cashing in on this event and taking the opportunity to make a buck. So, why wouldn't Joe Homeowner give it a shot?" said Bill Ryan, managing director of, a site launched last year to connect Super Bowl attendees with short-term rentals.

Homeowners and apartment dwellers in New Jersey and New York have listed their private residences as short-term rentals on websites such as HomeAway, Craigslist, Airbnb, and others to hook Super Bowl fans. Some homeowners are charging anywhere from $750 a night for a small studio apartment to $10,000 a night for a mansion.

Some are trying to lure high-end guests by throwing in incentives such as chauffeurs, stocked bars, and gift certificates for dinner or a massage.
One 5,700-square-foot home in Saddle Brook, N.J., is listed for $35,000 for the week. It includes four bedrooms, four baths, an in-home gym, and daily maid service.

Renting out a residence for a few days during Super Bowl means "paying bills and paying off debt," said Garrett Larson, who is trying to rent out his two-bedroom townhome in Montclair, N.J. In a Craigslist ad, Larson is asking $8,000 for six nights and advertises his home as 15 minutes to stadium and all the dining and nightlife of northern New Jersey."

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