Agent hires homeless man to market businessJanuary 7, 2014 @ 7:52 am
In an unusual advertising move, a Denver real estate broker hired a homeless man to help advertise his business, Fox31 Denver reported.
Chris Rezac had been standing along a road in the city, holding a sign that read: "I'm cold. I'm homeless. I'm hungry. Spare anything."
Real estate broker Joe Manzaneres hired the man to hold a sign up that says: "No need for your cash! I'm sponsored by Joe Manzanares."
The sign also includes the contact information for Manzanares' brokerage. Manzanares gives a paycheck to the man every day for holding the sign.
"I've been sponsored by RE/MAX," said Rezac, who adds that he's no longer heckled by drivers. "This is a guaranteed paycheck every day."
Mazanares told FOX that hiring Rezac was more than just paying for marketing but "kind of like a sponsorship. I want to try and help him find a job."
Mazanares said he has also helped Rezac buy new clothes, meals, haircuts, and is close to finding him a home. Mazanares is reportedly working with the Denver Homeless Coalition to see if there is a way to expand the sponsorship idea.
Jason Rantz says it's the Seattle DOT that's to blame for our awful commutes
Just in time for Halloween, western Washington spider season in full effect
10 reasons we know you're a Seattle driver
Please login below with your Facebook, Twitter, Google+ or Disqus account. Existing MyNorthwest account holders will need to create a new Disqus account or use one of the social logins provided below. Thank you.