Agent hires homeless man to market businessJanuary 7, 2014 @ 7:52 am
In an unusual advertising move, a Denver real estate broker hired a homeless man to help advertise his business, Fox31 Denver reported.
Chris Rezac had been standing along a road in the city, holding a sign that read: "I'm cold. I'm homeless. I'm hungry. Spare anything."
Real estate broker Joe Manzaneres hired the man to hold a sign up that says: "No need for your cash! I'm sponsored by Joe Manzanares."
The sign also includes the contact information for Manzanares' brokerage. Manzanares gives a paycheck to the man every day for holding the sign.
"I've been sponsored by RE/MAX," said Rezac, who adds that he's no longer heckled by drivers. "This is a guaranteed paycheck every day."
Mazanares told FOX that hiring Rezac was more than just paying for marketing but "kind of like a sponsorship. I want to try and help him find a job."
Mazanares said he has also helped Rezac buy new clothes, meals, haircuts, and is close to finding him a home. Mazanares is reportedly working with the Denver Homeless Coalition to see if there is a way to expand the sponsorship idea.
Making It Matter
Cancer-fighting 14-year-old lives each day like it's the last with an army at his back
Plenty To Say
Seahawk Richard Sherman had plenty to say Tuesday about the NFL and its 'hypocrisy'
Please login below with your Facebook, Twitter, Google+ or Disqus account. Existing MyNorthwest account holders will need to create a new Disqus account or use one of the social logins provided below. Thank you.