Real Estate
Join Tom Kelly every Sunday at 9am on KIRO Radio to talk Puget Sound real estate.Conversation starters
Most popular
Bonneville Seattle is raising funds for the construction of a second Fisher House at Joint Base Lewis-McChord in Tacoma and we need your help.Can customer reviews of agents be truly transparent?
May 23, 2012 @ 9:55 am
Is the Facebook and Trip.com model applicable to real estate, or will consumers always be suspicious that content has been edited to present only the positive?
Internet-based ZipRealty says the company's goal is to market its agents without spin and allows only registered users to post a review. Most reviews are generated by customers involved in a closed transaction.
ZipRealty said the unfiltered rating system had been under development for seven months and 47 percent of its agents had signed to the service.
The company reported that 85 percent of its agents in the Seattle market (a total of 78) have accepted the unfiltered review system. None scored lower than 4.0 overall on a 5-star rating system. Many had nearly perfect scores, and a few had nothing but 5-star reviews.
Bonneville Media encourages site users to express their opinions by posting comments. Our goal is to maintain a civil dialogue in which readers feel comfortable. At times, the comments can descend to personal attacks. Please do not engage in such behavior. We encourage your thoughtful comments which: have a positive and constructive tone, are on topic, are respectful toward others and their opinions. Bonneville reserves the right to remove comments which do not conform to these criteria.