Most popular
Bonneville Seattle is raising funds for the construction of a second Fisher House at Joint Base Lewis-McChord in Tacoma and we need your help.Beyonce stars in H&M summer ad campaign
March 21, 2013 @ 8:18 am
NEW YORK (AP) - Beyonce, who seems to be everywhere as she prepares for her upcoming world tour, is going to be seen in even more places.
The 31-year-old singer is featured in H&M's new ad campaign, announced by the retailer Thursday. Mrs. Carter, as she's called in the ads, is seen lounging on a beach wearing a sundress, short shorts, a bikini and other key items from the summer collection.
H&M says the ads, which were shot in the Bahamas, aim to capture the many sides of women, showing Beyonce as strong, vulnerable, sensual, fun, flirtatious and maternal.
Beyonce said that thanks to the tropical island setting, she felt more like she was shooting a music video than a commercial.
She and her husband, Jay-Z, whose real name is Shawn Carter, have a year-old daughter, Blue Ivy.
(Copyright 2013 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.)
Bonneville Media encourages site users to express their opinions by posting comments. Our goal is to maintain a civil dialogue in which readers feel comfortable. At times, the comments can descend to personal attacks. Please do not engage in such behavior. We encourage your thoughtful comments which: have a positive and constructive tone, are on topic, are respectful toward others and their opinions. Bonneville reserves the right to remove comments which do not conform to these criteria.