SPONSORED — You’ve heard the claim before: X mattress company has discovered a new and innovative material that will completely revolutionize your sleep. Before you kiss your sleep aids goodbye and settle in for what you assume will be the most amazing night’s sleep of your life, it’s probably time to take a step back.
“This kind of claim runs rampant in our industry,” according to Bedrooms & More. “It’s in all the ads, commercials, the online customer reviews. They’ll bash every mattress material on the market, then claim years of research has led them to the answer.”
But the thing is, a magic mattress material doesn’t exist.
There’s nothing new about that bed you’re sleeping on whether it’s 5 years old or 5 days old. The most recent mattress material came into the market approximately 35 years ago; it’s fast approaching middle age and not looking back.
The ‘innovation’ myth
So, what are these new and “innovative” materials companies claim to have developed? Most of the time, it’s nothing more than a different type of memory foam, layered on top of the more industry-standard foams to make a nice foamy sandwich of, well, nothing new.
If that leaves a bad taste in your mouth, it should. There’s nothing industry-changing about these new methods, and the mattresses won’t revolutionize your sleep. At least, not for the better.
Who’s doing what
Two of the top mattress companies, Vispring and Hastens, proudly manufacture mattresses using the same materials and practices they did over 100 years ago (yes, you read that right) In fact, Vispring’s founder, James Marshall, invented the very coils still found in innerspring mattresses today.
Why no “revolutionary” changes? Because the old way still works. While other companies work around the clock to cut costs and keep customers flooding back into the market more frequently, Vispring and Hastens concern themselves with providing customers quality products that last.
“That’s one of the many reasons why we choose to partner with both companies and sell their products in our store,” said Bedrooms & More.
Know your mattress materials
If you’re unsure whether a company’s claims are legitimate, educating yourself is the best tactic. The most common mattress materials on the market include latex, innerspring coils, memory foam, wool and cotton. You’ll occasionally see things like coconut fibers and horsehair, but these are more often found in higher-end mattresses.
A good rule of thumb to follow: If a company claims to have discovered a “new” material, it’s probably some form of polyurethane foam. And polyurethane foam is full of petrochemicals. Chances are you’ll sleep better and feel better steering clear of the foam.
Whether online or in-store, don’t be afraid to ask questions and expect answers. Your salesperson should be able to provide you with any information you may need in order to make an informed purchase. And if they can’t or won’t give you an answer, it’s probably a sign to shop elsewhere.
Or… take a class
Not sure who to trust? The mattress market can be a confusing, stressful place. Bedrooms & More works to combat this confusion with free Saturday morning classes. Come to the Wallingford store any Saturday at 9:30 a.m. for a class on how to shop for a mattress.