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Watch: Telekinetic video prankvertises ‘Carrie’

Oct 9, 2013, 1:10 PM | Updated: 2:10 pm

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Sure, it’s a hidden camera gotcha-moment. But a YouTube video being used to promote the remake of “Carrie” is also a new method of advertising.

It’s called “prankvertising.”

In the video above, you get to witness how the producers are going to create the appearance of a woman going on a telekinetic rampage, a la “Carrie.”

The video shows the reactions from the unsuspecting coffee patrons.

KIRO Radio’s Andrew Walsh thought the reactions were a set-up. If the patrons in the coffee shop were supposed to be real, then why didn’t they see the props used in the set-up.

Producer Nick said the magic of the situation was in misdirection and the people walking into the coffee shop were probably pranked.

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Watch: Telekinetic video prankvertises ‘Carrie’