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Pricing Strategies: Maximize Your Profits
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Monday, August 19, 2013
5:30 pm - 8:30 pm
$30 (or $40 cash at the door)
Davis Wright Tremaine LLP
1201 Third Avenue #2200
Seattle, WA 98101
Stop Underpricing! - Develop a Pricing Strategy that Maximizes Profitability.

"Profit" is not a dirty word. It’s OK to make a lot of money – even what some consider to be unconscionable profits. But to make those profits, you must correctly price your product or service.

For many entrepreneurs (and Fortune 100 companies), pricing is an afterthought that comes when getting ready to launch a new product or service. Companies often under-value what they are delivering – so many times they under price it. Or they base the price on what it costs to produce. Or they guess. None of these are good strategies.

Pricing Gurus, Dan DeVries and Mike Pritchard have seen the good, the bad and the ugly of pricing – from major corporations to garage shop start-ups. They will show you how to avoid many of the common pricing mistakes, and take a scientific approach to develop a pricing strategy for your particular business.


Dan DeVries is a seasoned executive with a strong background in marketing, business development, and new product development. He has a successful track record at leading organizations such as Microsoft, AT&T Wireless and Honeywell, and currently focuses on helping small businesses and start-ups achieve profitability and growth. Dan holds a MS/BS in Electrical Engineering and an MBA in Marketing. He has taught marketing at the University of Washington and Keller Graduate School.

Mike Pritchard has consulted for leaders such as Microsoft, Amazon, Sharp, IBM, Netgear, and Hewlett-Packard, as well as startups. His senior marketing and engineering positions at Intel, ICL and Sperry Gyroscope, include running a leading industrial computing business. Mike Mike's worldwide pricing experience includes online services, industrial and consumer products. He holds a BSc in Electronics and an MBA. Mike's teaching experience includes Northwest Entrepreneurs Network and the University of Washington.

Register now for $30 (or $40 cash at the door). As always, no refunds. Avoid the ticket fees by registering at

Event includes food and beverages.

This Seattle Entrepreneurs event is sponsored by Blue Rooster and Davis Wright Tremaine.

SCHEDULE: Check-In/Mingling (5:30-6:15pm), Speaker Presentation (approx. 6:15-8pm), Meet The Speakers/Mingling (8-8:30pm)

PLEASE NOTE: Please arrive as close to 5:30pm as possible. (The building's lobby elevators are locked at 7pm, so NO LATE ARRIVALS).


Blue Rooster ( works with the world’s leading companies, helping them to Create, Build, and Experience powerful and intuitive SharePoint solutions that are easy to adopt in the enterprise.

Davis Wright Tremaine ( is a law firm, dedicated to providing excellent legal services, and delivering them in a m