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Seattle's Morning News with Dave Ross

How to go viral: New book promises secrets to contagious concepts

Originally aired: Wednesday, April 3, 2013

What takes your neighbor's baby giggle video to 200 million views, when your Chihuahua attack vid can't break 50? A new book says the logic behind viral successes isn't all that mysterious, and there are actually some explanations for this type of thing. Contagious: Why Things Catch On author Jonah Berger joins the show to share his secrets.

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