How to go viral: New book promises secrets to contagious concepts
Originally aired: Wednesday, April 3, 2013
What takes your neighbor's baby giggle video to 200 million views, when your Chihuahua attack vid can't break 50? A new book says the logic behind viral successes isn't all that mysterious, and there are actually some explanations for this type of thing. "Contagious: Why Things Catch On" author Jonah Berger joins the show to share his secrets.