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'My Beef with Meat' author makes case for plant-strong diet

Originally aired: Wednesday, June 12, 2013

How hard do you think it would be to convince a Texas firefighter to go for a Portobello mushroom burger over a big, fat, juicy hamburger? One man's arguments were apparently so compelling he convinced a whole firehouse to transition to a veggie diet, for their health. Author Rip Esselstyn is now taking his message beyond the firehouse, with a new book, "My Beef with Meat."

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