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< Seattle's Morning News with Dave Ross

Millennial generation influence on America's grocery stores

Originally aired: Tuesday, April 15, 2014

Millennial-bashing is pretty common. The generation born between 1977 and 2000 is often portrayed as a group of lazy and entitled Facebookers and Instagrammers. But they're growing up and they're growing powerful. They have major influence on trends in several different marketplaces, but perhaps most notably, the generation has sway over what's on the shelves in America's grocery stores.

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