Episode 35: Dear GOP - It's about the branding, stupid!
Originally aired: Friday, May 30, 2014
Good brands win, bad brands die. Sadly, a good brand with a mediocre product often beats great products with mediocre brands. If conservatives don't figure that out, put a fork in the movement. Todd and Chris are uniquely prepared to discuss this from an array of perspectives: former D.C. insider, former media executive, best-selling author, global public speakers and advisers to CEOs.