Live music is the alternative to a boring company picnic

Mar 26, 2019, 8:09 AM | Updated: 1:10 pm

SPONSORED — There’s a popular idea that having experiences is better than accumulating stuff, and that idea is more than just a trend – it’s rooted in science.

People are more satisfied when they spend their money on experiences instead of objects, according to a study in the Journal of Consumer Psychology. That’s because experiences tend to enhance relationships, become a part of identity and don’t lend themselves to comparison. In other words, there’s no trying to keep up with the Joneses.

“It seems clear that having a rich social life tends to make people happier, but the advice that follows, ‘get a richer, more satisfying social life,’ may be hard for some of us to achieve,” the researchers write. “ … They can simply choose to spend more on experiences than on material goods. And if they do, the research suggests, they are likely to be significantly happier as a result.”

One of the best experiences you can have to make your life richer is with music so, as you aim to make yourself significantly happier, check out the live music coming to town and consider the benefits of the next concert you attend.


Whether you go to a show with friends, family, coworkers or clients, you’ll form connections with the people moving with the beat next to you. That’s because music bonds people who are sharing it.

“Whether at concerts, social events, or awe conferences, music can help us connect, cooperate, and care for each other,” according to the Greater Good Science Center. “This suggests that, if we want to have a more harmonious society, we would do well to continue to include music in our – and our children’s – lives.”

That also makes a live concert the perfect place for a work outing. Instead of cliché team building activities that employees may dread, look into taking the crew to a concert. It’s no wonder that worldwide concert promoter Live Nation Entertainment has found increasing demand for organizing full season, partial season and group packages for corporate clients.

At Gorge Amphitheatre and White River Amphitheatre, you can reserve box suites, so there’s still the opportunity to chat and move around, and take advantage of premium features, like private bars and restrooms and service right to your seats. With artists like Eric Church, Lynyrd Skynyrd, Mumford & Sons and Santana, these venues offer an event your staff won’t soon forget.


It may sound too good to be true, but live music is also good for your health. For example, when people attend concerts, they have a drop in stress hormones, according to a study in Public Health journal. That bodes well for stressed out employees who need a break from the daily grind.

There are also psychological benefits for regular concertgoers, who feel a greater sense of wellbeing than those who don’t attend concerts, according to a study in the Psychology of Music journal. So, don’t just go to one concert. Instead, consider season tickets and reap all the social and physical benefits that employees will notice most.

Live Nation offers season ticket packages at Gorge Amphitheatre or White River Amphitheatre that includes comfortable box suite seating, VIP parking passes that let you skip traffic, VIP club access to private bars and restrooms, and wait staff service to box seats so you don’t miss a beat when you need another drink.

Visit to check out upcoming concerts and book the perfect concert package for you and your group.


No Author

Medicare open enrollment for 2022 starts Oct. 15 and SHIBA can help!

Washington State Office of the Insurance Commissioner SPONSORED — Medicare’s Open Enrollment Period, also called the Annual Election Period, is Oct. 15 to Dec. 7. During this time, people enrolled in Medicare can: Switch from Original Medicare to a Medicare Advantage plan and vice versa. Join, drop or switch a Part D prescription drug plan, […]
8 days ago
No Author

How to Have a Stress-Free Real Estate Experience

The real estate industry has adapted and sellers are taking full advantage of new real estate models. One of which is Every Door Real Estate.
26 days ago
IQ Air

How Poor Air Quality Is Affecting Our Future Athletes

You cannot control your child’s breathing environment 100% of the time, but you can make a huge impact.
1 month ago
Swedish Health Services

Special Coverage: National Prostate Cancer Awareness Month

There are a wide variety of treatment options available for men with prostate cancer. The most technologically advanced treatment option in the Northwest is Stereotactic Body Radiation Therapy using the CyberKnife platform.
1 month ago
Marysville Police Department

Police Opportunities in a Growing, Supportive Washington Community

Marysville PD is looking for both lateral and entry level officers. Begin or continue your career in law enforcement for a growing, supportive community.
1 month ago

Small, Minority-Owned Businesses in King County and Pierce County Can Now Apply For $10,000 Relief Grants Through Comcast RISE

Businesses in King County and Pierce County can apply beginning on October 1, 2021, at for a chance to receive a $10,000 relief grant.
2 months ago
Live music is the alternative to a boring company picnic