Nothing but purple at Seattle’s The Purple Store

May 29, 2014, 5:26 AM | Updated: 1:11 pm
The Purple Store is sandwiched between a Crossfit and a medical equipment company near 75th and Aur...
The Purple Store is sandwiched between a Crossfit and a medical equipment company near 75th and Aurora. (MyNorthwest.com/Stephanie Klein)
(MyNorthwest.com/Stephanie Klein)
"We would bug Le Creuset year after year to make purple and as of three years ago, they started making a purple color for us. They sell it everywhere, but we were able to get enough purple fans in one place to lean on the manufacturers to add purple," explained The Purple Store owner, Adam Sheridan. The Purple Store had this tea kettle commissioned because you just can't find a good purple tea kettle. Until now! The Purple Store gear is also quite popular. The Purple Store owner, Adam Sheridan, says purple pet gear is hot! Get Scrappy a purple water bowl. With purple camo, you can disappear on the movie theater floor or get high-fives at a UW Husky game! The Purple Store exists both online and on Aurora in Seattle. Aprons, stuffed animals, jewelry, tea kettles, and bras...all found at The Purple Store.

Have you ever wondered what it would be like if you followed through on that crazy idea?

Adam Sheridan, owner of The Purple Store in Seattle, did and now he’s shipping thousands of everyday items, in the color purple, to fans across the country.

It might seem an odd business choice, but Sheridan said he simply saw a void and filled it.

“People who like purple really like purple and in a perfect world, something fun like The Purple Store should exist,” he said. “We have found that you have an enthusiastic fan who might see a little bit of purple in a department store, but when they come here, their eyes light up and their jaws drop.”

The Purple Store, online and located on Aurora near Greenlake, started off in a Fremont apartment and several storage units before moving to its current home four years ago. Now, with a relatively fresh coat of purple paint, the store is celebrating its 10th anniversary.

Sheridan said, in the beginning, they didn’t advertise that they were based in Seattle because there was no brick-and-mortar store.

“The reason we set up the retail store was because people kept saying that they wanted to come to Seattle to come to The Purple Store.”

Now he said he sees people from all over the world stopping in to pick up a purple apron or men’s purple dress shirt, which is one of the most popular items at the store.

“People often expect us to have wacky, crazy, strange things,” Sheridan said. “What we found is what our customers want is ordinary everyday item, but in purple. One of our rules is, if we don’t love it, we don’t carry it.”

And business is good. The store survived the recession and Sheridan said with more fans of people discovering The Purple Store everyday, they have plans to add products and locations.

Sheridan himself isn’t necessarily a huge purple fan, but he does wear the regal color quite often and he appreciates it. Mostly, he loves that his store makes people happy.

“I started the business because I knew enough people who love purple and I knew that people will get excited about something that fits their needs or passion.”

Being able to track down a purple item for a rabid fan also excites Sheridan. If he can’t find it, he simply has it made. The store is about to receive its sixth batch of purple tea kettles specially made after enough customers expressed interest.

The Purple Store also made sure there is a purple Calvin Klein shirt and purple Le Creuset dishware.

Sheridan said his next big quest is for some good quality purple pants for both men and women.

“It sounds so unexciting, but people want your basic work pants and that’s one thing we’re really looking for.”

While Sheridan, like other business owners, puts in long hours, shipping pallets of purple camouflage clothing to an LA Fitness in London, and hundreds of purple stemware to an oil executive’s Texas party, he says it’s worth it. Plus, there’s the endless stories and jokes.

“Of course, we have people walk in the door and ask if we have anything green or blue.”

Local News

Seattle likes Taylor Swift songs...
Micki Gamez

Seattle’s most downloaded songs and artists may surprise you

Newly released Spotify data says Taylor Swift is Seattle's most downloaded and listened to artist of the year 2022.
1 day ago
Stevens Pass skiing...
Heather Bosch

Stevens Pass vows to do better during this ski and snowboard season

The Stevens Pass Ski resort is open and it's under pressure to show skiers and snowboarders it has changed for the better.
1 day ago
Sunken ship Pacific...
Feliks Banel

Sunken ship lost 150 years ago, found off WA coast

The wreck of a sunken ship off the coast of Washington nearly 150 years ago has been found by a pair of maritime historians.
1 day ago
Puget Sound snow...
Bill Kaczaraba

Some snow into the Puget Sound region overnight

Friday snow is always a little bit different than Monday through Thursday snow. Friday snow is generally part of the holiday wonder.
1 day ago
human caused...
L.B. Gilbert

Small Business Administration offers disaster relief after Bolt Creek Fire

The SBA announced Thursday that they would be offering disaster relief loans to businesses impacted by the Bolt Creek Fire.
1 day ago
season...
L.B. Gilbert

Stevens Pass, Summit at Snoqualmie open with fresh snow

Ready to shred some powder? Stevens Pass and the Summit at Snoqualmie both announced that they would be opening this Friday
1 day ago

Sponsored Articles

Comcast Ready for Business Fund...
Ilona Lohrey | President and CEO, GSBA

GSBA is closing the disparity gap with Ready for Business Fund

GSBA, Comcast, and other partners are working to address disparities in access to financial resources with the Ready for Business fund.
SHIBA WA...

Medicare open enrollment is here and SHIBA can help!

The SHIBA program – part of the Office of the Insurance Commissioner – is ready to help with your Medicare open enrollment decisions.
Lake Washington Windows...

Choosing Best Windows for Your Home

Lake Washington Windows and Doors is a local window dealer offering the exclusive Leak Armor installation.
Anacortes Christmas Tree...

Come one, come all! Food, Drink, and Coastal Christmas – Anacortes has it all!

Come celebrate Anacortes’ 11th annual Bier on the Pier! Bier on the Pier takes place on October 7th and 8th and features local ciders, food trucks and live music - not to mention the beautiful views of the Guemes Channel and backdrop of downtown Anacortes.
Swedish Cyberknife Treatment...

The revolutionary treatment of Swedish CyberKnife provides better quality of life for majority of patients

There are a wide variety of treatments options available for men with prostate cancer. One of the most technologically advanced treatment options in the Pacific Northwest is Stereotactic Body Radiation Therapy using the CyberKnife platform at Swedish Medical Center.
Work at Zum Services...

Seattle Public Schools announces three-year contract with Zum

Seattle Public Schools just announced a three-year contract with a brand-new company to the Pacific Northwest to assist with their student transportation: Zum.
Nothing but purple at Seattle’s The Purple Store