DAVE ROSS

Ross: Rupert Murdoch’s News Corp feels the heat

Sep 7, 2021, 5:28 AM | Updated: 9:56 am
Rupert Murdoch...
Rupert Murdoch, chairman of News Corp and co-chairman of 21st Century Fox, in Sun Valley, Idaho. (Photo by Drew Angerer/Getty Images)
(Photo by Drew Angerer/Getty Images)

According to reports in the Australian press, Rupert Murdoch’s News Corp, whose outlets, of course, include Fox News, is about to start an editorial campaign to promote a carbon-neutral climate policy. Murdoch appears to have decided that climate change is real after all, and that human activity is to blame.

This will shock a lot of people who rely on Murdoch for a reliable supply of clippings to fire off to their tree-hugger friends. But it’s just one more indication of the extraordinary times we live in.

A lot of the scientists who’ve been Murdoch’s targets don’t believe this is sincere.

But I’m tempted to think that whether it’s sincere or not, the mere act of Murdoch’s media empire actually embracing climate science might, in itself, solve the climate problem because it’s the equivalent of hell freezing over.

So, why the sudden change of heart?

I guess it finally got too embarrassing to watch his own news outlets running video of waterfalls in the Manhattan subways, unending wildfires, and vanishing glaciers, even as his commentators keep arguing that there’s nothing to see here.

I admit to not being much of a climate crusader myself. I accepted climate change a long time ago, but I admit– I assumed it would happen a lot more slowly than it has. I thought it would happen over generations, so that we would have had time as a species to evolve into amphibious lizard people. And develop smartphones good to a depth of 20 feet.

But, as usual, the laws of nature don’t care what any of us think, and it’s here now.

I just hope Murdoch understands the economic consequences of converting millions of deniers into believers.

You have a whole generation of waterfront property owners in sea-level cities who assumed that there’d always be plenty of deniers to sell to when they retired.

But maybe there’s still time. Murdoch’s campaign doesn’t start until the end of October.

Listen to Seattle’s Morning News weekday mornings from 5 – 9 a.m. on KIRO Radio, 97.3 FM. Subscribe to the podcast here.

Dave Ross on KIRO Radio 97.3 FM
  • listen to dave rossTune in to KIRO Radio weekdays at 5am for Dave Ross on Seattle's Morning News.

Dave's Commentary

Dave Ross

Freedom, vaccine mandate...
Dave Ross

Ross: Freedom requires level of unselfishness many in our country don’t have

Total freedom requires a level of unselfishness that doesn't come naturally for a lot of people, as we've seen firsthand with the state vaccine mandate.
17 hours ago
car tabs, Orting...
Dave Ross

Ross: Did you vote for I-976 car tab cuts in 2019? Wish granted

While a vaccine mandate cost the ferry system 7% of its staff, let’s remember this is happening in a state that was ready to impose bigger cuts two years ago.
2 days ago
Vaccine...
Dave Ross

Ross: May we live long and prosper with our vaccine choices

Talk show host Dennis Praeger decided to put it all on the line to prove he’s right about vaccines.
3 days ago
Flu vaccine...
MyNorthwest Staff

A new ‘universal’ flu-COVID shot on the horizon, says local MD

Mercer Island’s Dr. Gordon Cohen discusses how future iterations of the COVID mRNA vaccine could also treat seasonal flu.
4 days ago
Crypto power plant...
Dave Ross

Ross: The troubling downside behind megawatts of crypto-power

Power plants feeding Bitcoin miners will create jobs, but they’ll do it by pumping CO2 into the air in service of creating more of the currency.
4 days ago
unemployment...
Dave Ross

Ross: The real reason people don’t want to return to work

The extra unemployment benefits were cut off in September and most states elected not to continue them. Yet, millions of workers are still holding out.
7 days ago

Sponsored Articles

...

Medicare open enrollment for 2022 starts Oct. 15 and SHIBA can help!

Washington State Office of the Insurance Commissioner SPONSORED — Medicare’s Open Enrollment Period, also called the Annual Election Period, is Oct. 15 to Dec. 7. During this time, people enrolled in Medicare can: Switch from Original Medicare to a Medicare Advantage plan and vice versa. Join, drop or switch a Part D prescription drug plan, […]
...

How to Have a Stress-Free Real Estate Experience

The real estate industry has adapted and sellers are taking full advantage of new real estate models. One of which is Every Door Real Estate.
...
IQ Air

How Poor Air Quality Is Affecting Our Future Athletes

You cannot control your child’s breathing environment 100% of the time, but you can make a huge impact.
...
Swedish Health Services

Special Coverage: National Prostate Cancer Awareness Month

There are a wide variety of treatment options available for men with prostate cancer. The most technologically advanced treatment option in the Northwest is Stereotactic Body Radiation Therapy using the CyberKnife platform.
...
Marysville Police Department

Police Opportunities in a Growing, Supportive Washington Community

Marysville PD is looking for both lateral and entry level officers. Begin or continue your career in law enforcement for a growing, supportive community.
...
Comcast

Small, Minority-Owned Businesses in King County and Pierce County Can Now Apply For $10,000 Relief Grants Through Comcast RISE

Businesses in King County and Pierce County can apply beginning on October 1, 2021, at www.ComcastRISE.com for a chance to receive a $10,000 relief grant.
Ross: Rupert Murdoch’s News Corp feels the heat