Spanish league moves to expand in Middle East, North Africa

Sep 5, 2022, 4:20 PM | Updated: Sep 6, 2022, 4:22 am
Barcelona's Robert Lewandowski, center, celebrates with teammates after scoring his side's second g...

Barcelona's Robert Lewandowski, center, celebrates with teammates after scoring his side's second goal during the Spanish La Liga soccer match between Sevilla and Barcelona in Seville, Spain, Saturday, Sept. 3, 2022. (AP Photo/Jose Breton)

(AP Photo/Jose Breton)

MADRID (AP) — The Spanish league will attempt to expand its reach in the Middle East, North Africa and the Indian subcontinent, continuing its push to grow internationally and narrow the gap to the English Premier League.

The new joint venture announced on Tuesday pairs the Spanish league with multinational esports and gaming organization Galaxy Racer, which has expertise in the region, on a 15-year deal with 50-50 participation.

They aim to generate 3 billion euros ($2.9 billion) in revenue and be similar to what the league did with entertainment group Relevent Sports to help promote soccer and the league in North America, the league said.

The league wants to significantly increase the presence of its clubs and Spanish soccer in this “strategic part of the world.” The goal is to target younger audiences in an area with 1.3 billion people under the age of 30.

The league said it wants to “speak to younger audiences meaningfully” through content creation and a crossover focus on gaming and esports,

“With the market set to enter a new era of growth, this is the right moment to take our business in the region to the next level and attract the next generation of younger sport fans to our competition,” Spanish league executive director Oscar Mayo said.

A production studio will be created by the joint venture to take advantage of Galaxy Racer’s “extensive experience in licensing, product development and content generation, production and broadcasting in a region seen as one of the fastest growing territories in the business of sport,” the league said.

The Spanish league said it already is one of the most popular leagues in the area. Dubai was the first international office the league opened in 2013.

The Bundesliga has not been broadcast in the region in recent years, and Serie A has limited distribution in the area, backers of the new venture said.

The 15-year deal signed in 2018 with Relevent, co-founded by Miami Dolphins owner Stephen Ross, included an agreement to play regular-season games in the United States, but the league has yet to make it happen because of challenges involving some clubs and the Spanish soccer federation.

The Spanish league in August signed a multi-year deal to have videogaming company EA Sports as its title sponsor beginning next season.

___

More AP soccer: https://apnews.com/hub/soccer and https://twitter.com/AP_Sports

___

Tales Azzoni on Twitter: http://twitter.com/tazzoni

Copyright © The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

AP

(AP Photo/Gerry Broome, File)...
Associated Press

Fish and Wildlife shoots wrong wolf, more attacks confirmed

Wolves from two packs in northeast Washington state have attacked more cattle
12 hours ago
Snowbird William Wellema talks about his frustration at not being allowed on to the island to surve...
Associated Press

As search goes on, Floridians await OK to survey Ian’s wrath

FORT MYERS BEACH, Fla. (AP) — William Wellema has been living under a bridge for four days, waiting to get to Fort Myers Beach on Florida’s Estero Island to see if his vacation home survived Hurricane Ian. On Friday, he was beyond frustrated as he continued to await permission to drive across. “They’re saying it’s […]
1 day ago
FILE - Nobel Commitee chairman Thorbjorn Jagland sits next to an empty chair with the Nobel Peace P...
Associated Press

Bialiatski joins small group of jailed Nobel Peace laureates

STOCKHOLM (AP) — Belarussian pro-democracy campaigner Ales Bialiatski, who shared the Nobel Peace Prize with human rights groups in Russia and Ukraine, is the fourth person in the 121-year history of the Nobel Prizes to receive the award while in prison or detention. Bialiatski, 60, who founded the non-governmental organization Human Rights Center Viasna, was […]
1 day ago
Associated Press

Judge eyes summer trial in Kesha’s legal clash with Dr. Luke

NEW YORK (AP) — After almost a decade, the legal fight between pop singer Kesha and producer Dr. Luke is headed to trial in New York next summer, a judge said Friday. Manhattan Judge Jennifer Schecter said jury selection could start in either late June or early July, asking the two sides to choose and […]
1 day ago
Associated Press

Mexican drug lord claims attack was aimed at him

MEXICO CITY (AP) — In a video posted on social media, a man claiming to be a Mexican drug cartel leader says an attack that killed 20 people including a mayor was in fact aimed at him. Authorities in Mexico said Friday they are still investigating the authenticity of a video attributed to José Alfredo […]
1 day ago
FILE — Police walk near Robb Elementary School following a shooting, May 24, 2022, in Uvalde, Tex...
Associated Press

Uvalde schools suspend entire police force after outrage

AUSTIN, Texas (AP) — The Uvalde school district on Friday pulled its embattled campus police force off the job following a wave of new outrage over the hiring of a former Texas state trooper who was part of the hesitant law enforcement response during the May shooting at Robb Elementary School. School leaders also put […]
1 day ago

Sponsored Articles

Anacortes Christmas Tree...

Come one, come all! Food, Drink, and Coastal Christmas – Anacortes has it all!

Come celebrate Anacortes’ 11th annual Bier on the Pier! Bier on the Pier takes place on October 7th and 8th and features local ciders, food trucks and live music - not to mention the beautiful views of the Guemes Channel and backdrop of downtown Anacortes.
Swedish Cyberknife Treatment...

The revolutionary treatment of Swedish CyberKnife provides better quality of life for majority of patients

There are a wide variety of treatments options available for men with prostate cancer. One of the most technologically advanced treatment options in the Pacific Northwest is Stereotactic Body Radiation Therapy using the CyberKnife platform at Swedish Medical Center.
Work at Zum Services...

Seattle Public Schools announces three-year contract with Zum

Seattle Public Schools just announced a three-year contract with a brand-new company to the Pacific Northwest to assist with their student transportation: Zum.
Swedish Cyberknife 900x506...

June is Men’s Health Month: Here’s Why It’s Important To Speak About Your Health

According to the Centers for Disease Control and Prevention, men in the United States, on average, die five years earlier than women.
...

Anacortes – A Must Visit Summertime Destination

While Anacortes is certainly on the way to the San Juan Islands (SJI), it is not just a destination to get to the ferry… Anacortes is a destination in and of itself!
...

Ready for your 2022 Alaskan Adventure with Celebrity Cruises?

Celebrity Cruises SPONSORED — A round-trip Alaska cruise from Seattle is an amazing treat for you and a loved one. Not only are you able to see and explore some of the most incredible and visually appealing natural sights on the planet, but you’re also able to relax and re-energize while aboard a luxury cruise […]
Spanish league moves to expand in Middle East, North Africa