Not just a bag: Fendi fetes its famed ‘Baguette’ in NYC

Sep 9, 2022, 7:35 PM | Updated: Sep 10, 2022, 7:44 am

Fashion from the FENDI Spring Summer 2023 collection is modeled during Fashion Week, Friday Sept. 9, 2022, in New York. (AP Photo/Eduardo Munoz Alvarez)

(AP Photo/Eduardo Munoz Alvarez)

NEW YORK (AP) — You’d have thought it was a movie premiere, with the hoopla converging outside midtown Manhattan’s Hammerstein Ballroom. But inside, despite the celebrity presence, the real star was a handbag.

Not just any handbag, but the “Baguette” — the ubiquitous Fendi bag created 25 years ago and named for the long French loaf of bread and the way it, too, is carried under the arm of the discerning buyer. The Fendi show on Friday night was a big birthday party for the bag and its long-lasting claim to pop-culture fame.

But why New York, when Fendi usually shows in Italy? The bag had early success and pop-culture resonance in New York, most memorably immortalized in a 2000 episode of “Sex and the City,” when a mugger had the temerity to try to take one from Carrie Bradshaw when he apparently didn’t know what it was called.

“Gimme your bag,” the thug in the alley demanded. “It’s a baguette!” Carrie admonished him as he made off with her shiny purple version.

It’s safe to say everyone knew their bags from their baguettes on Friday night, when about 600 people packed into the ballroom — some on the main floor and others in high balcony seating — to celebrate the bag and its many iterations over the years.

The evening marked a three-way collaboration. Fendi women’s designer Kim Jones had brought in his friend and onetime boss, Marc Jacobs — the quintessential New York designer — to lend his distinctive romantic streetwear vibe to a series of 10 or so ensembles starring, of course, the baguette. (“I am never one to shy away from an iconic bag,” Jacobs was quoted as saying in a theater-style program.) And jeweler Tiffany & Co. presented its own baguettes in signature robin’s-egg blue.

In the front row sat Kim Kardashian, in blonde locks and a figure-hugging sheer and sequined dress, but the baguettes were the focus on the runway. There were big baguettes, small baguettes, nano-sized baguettes. Shiny baguettes, fluffy baguettes, sparkly and smooth baguettes.

There were fanny-pack baguettes, and sometimes double baguettes — two sizes stacked together. Pockets were reimagined as baguettes. There were tiny baguettes in satin fashioned onto tube socks — a perfect place to put little gadgets — or if you wanted them closer to your head, attached to a satin baseball cap. The vibe was a mix of fancy and casual, of sequins and sweatshirts.

As the show began, a huge drape on the wall dropped to the ground to reveal a giant mirror, suddenly allowing the entire room, balconies and all, to see itself. The models snaked along the floor, but when they were done, the mirror suddenly disappeared and the models were standing in a huge display case, as if at a store.

Linda Evangelista, in a huge Tiffany blue cape and gown, came out with the designers for a final bow. They applauded her, in what was a very public moment for the ’90s supermodel, now 57, after her recent ordeal with what she has described as a disastrous body-sculpting procedure that left her disfigured.

Copyright © The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.


(AP Photo/Gerry Broome, File)...
Associated Press

Fish and Wildlife shoots wrong wolf, more attacks confirmed

Wolves from two packs in northeast Washington state have attacked more cattle
14 hours ago
Associated Press

CVS, Levi Strauss fall; Credit Suisse, Ambac rise

NEW YORK (AP) — Stocks that traded heavily or had substantial price changes Friday: Ambac Financial Group Inc., up $2 to $14.80. The bond insurer is settling a mortgage-backed securities lawsuit with Bank of America for $1.84 billion. Madison Square Garden Sports Corp., up $11.52 to $151.88. The owner of the New York Knicks and […]
14 hours ago
This undated photo provided by April Rudolph shows her brother, Craig Markgraff Jr. The body of Mar...
Associated Press

Hurricane Ian drowning victim was “the best big brother”

FORT LAUDERDALE, Fla. (AP) — Craig Steven Markgraff Jr., a construction worker and the “best big brother ever,” was last seen clinging to a tree as rising waters from Hurricane Ian lashed areas dozens of miles inland from Florida’s Gulf Coast. One of the storm’s first publicly identified victims in Florida, the 35-year-old man’s body […]
14 hours ago
Associated Press

How major US stock indexes fared Friday 10/7/2022

Wall Street lost more ground on worries that a still-strong U.S jobs market may actually make a recession more likely. The S&P 500 fell 2.8% Friday after the government said employers hired more workers last month than expected. The Dow Jones Industrial Average and the Nasdaq also fell sharply, and Treasury yields rose. Markets are […]
14 hours ago
Associated Press

Video shows officer didn’t know police car was on tracks

DENVER (AP) — A police officer in Colorado who arrested a woman who was seriously injured when the parked patrol car she was in was struck by a freight train said he did not realize he had stopped the vehicle on the railroad tracks, according to police body camera video. In video obtained by KUSA-TV […]
14 hours ago
President Joe Biden speaks at the Volvo Group Powertrain Operations in Hagerstown, Md., Friday, Oct...
Associated Press

Biden’s ‘Armageddon’ talk edges beyond bounds of US intel

WASHINGTON (AP) — President Joe Biden’s warning that the world is at risk of a nuclear “Armageddon” was designed to send an unvarnished message that no one should underestimate the extraordinary danger if Russia deploys tactical nuclear weapons in its war against Ukraine, administration officials said Friday. The president’s grim assessment, delivered during a Democratic […]
14 hours ago

Sponsored Articles

Anacortes Christmas Tree...

Come one, come all! Food, Drink, and Coastal Christmas – Anacortes has it all!

Come celebrate Anacortes’ 11th annual Bier on the Pier! Bier on the Pier takes place on October 7th and 8th and features local ciders, food trucks and live music - not to mention the beautiful views of the Guemes Channel and backdrop of downtown Anacortes.
Swedish Cyberknife Treatment...

The revolutionary treatment of Swedish CyberKnife provides better quality of life for majority of patients

There are a wide variety of treatments options available for men with prostate cancer. One of the most technologically advanced treatment options in the Pacific Northwest is Stereotactic Body Radiation Therapy using the CyberKnife platform at Swedish Medical Center.
Work at Zum Services...

Seattle Public Schools announces three-year contract with Zum

Seattle Public Schools just announced a three-year contract with a brand-new company to the Pacific Northwest to assist with their student transportation: Zum.
Swedish Cyberknife 900x506...

June is Men’s Health Month: Here’s Why It’s Important To Speak About Your Health

According to the Centers for Disease Control and Prevention, men in the United States, on average, die five years earlier than women.

Anacortes – A Must Visit Summertime Destination

While Anacortes is certainly on the way to the San Juan Islands (SJI), it is not just a destination to get to the ferry… Anacortes is a destination in and of itself!

Ready for your 2022 Alaskan Adventure with Celebrity Cruises?

Celebrity Cruises SPONSORED — A round-trip Alaska cruise from Seattle is an amazing treat for you and a loved one. Not only are you able to see and explore some of the most incredible and visually appealing natural sights on the planet, but you’re also able to relax and re-energize while aboard a luxury cruise […]
Not just a bag: Fendi fetes its famed ‘Baguette’ in NYC