Best Buy’s outlook on sales improves ahead of the holidays

Nov 21, 2022, 3:21 PM | Updated: Nov 22, 2022, 7:06 am
In this Aug. 27, 2019 photo, the Best Buy logo is shown on a store in Richfield, Minn. Best Buy pos...

In this Aug. 27, 2019 photo, the Best Buy logo is shown on a store in Richfield, Minn. Best Buy posted lower fiscal second-quarter profits and sales for the fiscal third quarter, Tuesday, Nov. 22, 2022, amid weaker demand for consumer demand for gadgets. (AP Photo/Jim Mone, File)

(AP Photo/Jim Mone, File)

NEW YORK (AP) — Best Buy’s profit and sales slipped in the third quarter on weakening demand for electronic gadgets, but it beat expectations and the retailer said a downturn in comparable stores sales this year will not be as bad as it had expected.

Shares jumped more than 8% at the opening bell Tuesday.

Retailers including Best Buy are facing a cloudy picture heading into the Black Friday weekend, considered the kickoff to the holiday shopping season.

The job market remains strong, consumer spending is resilient and inflation has been slowing. But what Americans are buying is changing. The soaring costs of using a credit card as the U.S. Federal Reserve hikes rates to cool the economy, on top of elevated prices for food, rent, gasoline and other household costs, has taken a toll. Consumers are reluctant to spend unless there is a sale, they’re being more selective with what they will buy and, in many cases, trading down to buy cheaper stuff.

“Across consumers, we can also see that savings are being drawn down and credit usage is going up,” Best Buy CEO Corie Barry said Tuesday. “And value clearly matters to everyone.”

Throughout the third quarter, customers at Best Buy were looking for discounts, Barry said.

Best Buy’s sales during the depths of the pandemic were fueled by oversized spending by Americans who splurged on gadgets to help them work from home or help their children with virtual learning. Government stimulus checks fueled a lot of that spending.

The company acknowledged that 2022 would be a more difficult year from the start and soaring inflation has made it even tougher as Americans take more items deemed unessential off their shopping lists.

The Minneapolis consumer electronics chain earned $277 million, or $1.22 per share in the quarter that ended Oct. 29, or $1.38 per share adjusted for restructuring and amortization costs. That easily beat the per-share earnings of $1.03 projected on Wall Street, according to a survey by Zacks Investment Research.

The company booked $26 million in restructuring costs as it cut jobs in response to slowed spending by Americans.

It was a significant drop from last year’s profit of $499 million during the same period.

Sales fell 11% to $10.56 billion, though that edged out analyst expectations for $10.31 billion.

Comparable sales– those coming from Best Buy’s stores and online– fell 10.4%, which was not as bad as had been expected.

Barry said during a Tuesday call with industry analysts that sales declined across most product categories. The weakness was largely driven by slowing sales of computers and home theaters as people ventured out more.

But Barry and other retail executives also expect shoppers to return to a more typical holiday pattern, compared with stretches of the pandemic. Best Buy anticipates more active shoppers around Black Friday week and Cyber Monday, and the two weeks leading up to Christmas.

Retailers had spread those sales over longer periods recently, first for safety reasons, then because global supply chains that went dormant during the pandemic, came to life faster than anyone had expected and there were massive backlogs of goods at U.S. ports.

Best Buy said that the trail-off in comparable stores sales for the year will not be as bad as it had projected earlier. Best Buy now expects a 10% decline in same-stores sales for the year, slightly better than earlier forecasts.

Neil Saunders, managing director at GlobalData Retail, said that double digit percentage declines in both profit and sales would normally be cause for alarm but in this case, it was expected. Saunders, however, says weak gadget sales don’t bode well for Black Friday.

“We do not expect demand to collapse, but we expect it to be much softer than usual,” Saunders said.

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Best Buy’s outlook on sales improves ahead of the holidays