Trump wants Black and Latino support. But he’s not popular with either group, poll analysis shows

Jul 10, 2024, 9:04 PM

Republican presidential candidate former President Donald Trump arrives for a campaign rally at Tru...

Republican presidential candidate former President Donald Trump arrives for a campaign rally at Trump National Doral Miami, Tuesday, July 9, 2024, in Doral, Fla. (AP Photo/Rebecca Blackwell)

(AP Photo/Rebecca Blackwell)

WASHINGTON (AP) — As he prepares to accept the Republican nomination for the third time, Donald Trump has promised new efforts to expand his coalition — and, in particular, to win over more of the nonwhite voters who largely rejected him during the 2020 election.

But an AP analysis of two consecutive polls conducted in June by the AP-NORC Center for Public Affairs Research shows that about 7 in 10 Black Americans have a somewhat or very unfavorable view of Trump, as do about half of Hispanic Americans. While both groups do see Trump a little more favorably than when he left office in 2021, their opinion of him is still more negative than positive.

Any gains in support among Black or Hispanic Americans would be helpful for Trump, who won 35% of Hispanic voters and 8% of Black voters in 2020, according to AP VoteCast, and has struggled to grow his appeal beyond his base. He’s hoping, in part, to capitalize on frustration with his opponent, since President Joe Biden’s favorability among Black and Hispanic Americans has also fallen since 2021. It’s not clear, though, that Biden’s loss of enthusiasm among Black and Hispanic adults is helping Trump’s own standing among these groups.

Views of Trump are remarkably stable

Most Americans have a negative view of Trump, according to the AP-NORC analysis, which combined two polls conducted close together to yield a bigger sample size. About 6 in 10 U.S. adults have a very or somewhat unfavorable opinion of him, while about 4 in 10 have a favorable opinion. Overall views of Trump were similar in January and July 2021, too, in the months after Biden took office.

Views of Trump are generally very stable — even a felony conviction didn’t change how Americans see him. After he was convicted in May of 34 felony counts in New York for falsifying business documents, polls from the AP-NORC Center found that overall views of Trump barely budged. During the Trump presidency, Gallup polls found that Trump’s average job approval rating was 41%, and it never exceeded 50%.

About half of Hispanic adults view Trump negatively

Trump has said on the campaign trail that he has “great support” from Hispanic communities. But the AP analysis found that about half of Hispanic adults have an unfavorable view of Trump. About 4 in 10 Hispanic adults in the recent AP-NORC polls see Trump positively, up from about 3 in 10 in January 2021.

And even though Trump’s campaign advisers have said he has specific appeal among Hispanic men and younger Hispanic adults because of his business focus, that’s not what the poll analysis shows. Current views of Trump are similar among Hispanic men and women, older and younger Hispanic adults, and those with and without a college degree.

Biden, too, is facing a perception problem among this group. The new analysis found that about half of Hispanic adults have an unfavorable view of him, while about 4 in 10 have a favorable view. That’s a substantial decline from early 2021, when about 6 in 10 Hispanic Americans saw Biden positively.

Trump remains unpopular among Black adults

The Trump campaign has claimed that he could perform better among Black adults this year than in 2020, speculating that his legal woes could endear him to a community that has faced systematic discrimination by the criminal justice system, and that his immigration policies could also hold appeal.

Black adults continue to have broadly negatively views of Trump, however: About 7 in 10 Black adults have an unfavorable view of Trump, a decrease of about 20 percentage points since early 2021. And although the Trump campaign has said Black men may be more receptive to his message, Black men and women have similar views of him.

Younger Black Americans might be a little more open to Trump’s appeals. About one-third of Black younger adults — those under 45 — see him positively, compared to around 1 in 10 Black adults who are 45 or older. But most younger Black adults view him unfavorably.

About 6 in 10 Black Americans, meanwhile, have a positive view of Biden — down from 8 in 10 when he took office.


The poll of 1,115 adults was conducted June 7-10, 2024 and the poll of 1,088 adults was conducted June 20-24, 2024. Both were conducted using a sample drawn from NORC’s probability-based AmeriSpeak Panel, which is designed to be representative of the U.S. population. ___

Associated Press writer Matt Brown in Dallas contributed to this report.

National News

FILE - Supporters of President Donald Trump try to break through a police barrier, Jan. 6, 2021, du...

Associated Press

Wisconsin man charged with fleeing to Ireland to avoid prison term for Capitol riot role

A Wisconsin man fled to Ireland and sought asylum to avoid a prison sentence for joining a mob’s attack on the U.S. Capitol over three years ago, federal authorities allege in a court filing Tuesday. The filing charges Paul Kovacik with defying a court order to surrender and serve three months behind bars for participating […]

23 minutes ago

Temarkus Washington, who says the sexual abuse he experienced as a teenager at a troubled Chicago j...

Associated Press

Survivors sue Illinois over decades of sexual abuse at Chicago youth detention center

CHICAGO (AP) — Temarkus Washington says the sexual abuse he experienced as a teenager at a troubled Chicago youth detention center still gives him nightmares. The 35-year-old spoke publicly about his experiences Tuesday, a day after joining two lawsuits collecting dozens of abuse allegations at the Cook County Juvenile Temporary Detention Center, one of the […]

25 minutes ago

FILE - A passer-by walks through a portion of the Cass Recreational Complex which has been turned i...

Associated Press

Massachusetts issues tighter restrictions on access to homeless shelter system

BOSTON (AP) — Massachusetts Gov. Maura Healey unveiled new restrictions on the state’s homeless family shelter programs Tuesday. Beginning Aug. 1, families who aren’t prioritized for placement in emergency assistance shelters will be eligible to stay at overflow sites for just five days. Healey said she was tightening restrictions on emergency assistance system eligibility because […]

40 minutes ago

FILE - Steve Bannon speaks outside Danbury Federal Correctional Institution, July 1, 2024, in Danbu...

Associated Press

Steve Bannon’s trial in border wall fundraising case set for December, after his ongoing prison term

While Steve Bannon serves a four-month federal prison term, the conservative strategist now has a December date for a different trial in New York, where he’s charged with scheming to con donors who gave money to build a border wall with Mexico. With Bannon excused from court because of his incarceration, a judge Tuesday scheduled […]

40 minutes ago

Dane County Boys and Girls Club President Michael Johnson, left, looks on as workers install a stat...

Associated Press

Wisconsin, in a first, to unveil a Black woman’s statue in its Capitol

MADISON, Wis. (AP) — About 1,000 people are expected at a gala event this weekend as Wisconsin finally honors a person of color with a statue at its state Capitol. Workers lowered the shrouded statue of Wisconsin Secretary of State Vel Phillips into position Tuesday, and then encased it in a crate ahead of Saturday’s […]

52 minutes ago

Vice President Kamala Harris boards Air Force Two, Monday, July 22, 2024 at Andrews Air Force Base,...

Associated Press

Democratic delegates cite new energy while rallying behind Kamala Harris for president

After weeks of intraparty division over President Joe Biden’s candidacy, delegates to the upcoming Democratic National Convention on Tuesday rallied rapidly and enthusiastically behind Vice President Kamala Harris as their party’s new presidential candidate. Suddenly, some delegates said, they have a lot more to look forward to at their national meeting in Chicago. “Before it […]

1 hour ago

Trump wants Black and Latino support. But he’s not popular with either group, poll analysis shows