Free Starbucks coffee – almost
Oct 5, 2010, 3:07 PM | Updated: Mar 28, 2011, 3:46 pm
Sales of Starbucks instant coffee Via have been strong. So, to push their new flavors Starbucks is giving out freebies starting tomorrow.
It’s not entirely free. Starbucks will give you a 12-ounce drink if you buy any of the four new flavors of instant – vanilla, mocha, caramel and cinnamon spice. This deal runs from the 6th through Oct. 9th.
Starbucks launched Via in September 2009, and within a year, passed $100 million in global sales. That’s a fraction of the estimated $377 million dollar market for flavored coffee. The company spent about $17 million in media and advertising efforts to supporting the launch, according to Nielsen Co.
Via in six-packs sells for $6.95.