THE NEWS CHICK BLOG

Free Starbucks coffee – almost

Oct 5, 2010, 3:07 PM | Updated: Mar 28, 2011, 3:46 pm

Via StarbucksSales of Starbucks instant coffee Via have been strong. So, to push their new flavors Starbucks is giving out freebies starting tomorrow.

It’s not entirely free. Starbucks will give you a 12-ounce drink if you buy any of the four new flavors of instant – vanilla, mocha, caramel and cinnamon spice. This deal runs from the 6th through Oct. 9th.

Starbucks launched Via in September 2009, and within a year, passed $100 million in global sales. That’s a fraction of the estimated $377 million dollar market for flavored coffee. The company spent about $17 million in media and advertising efforts to supporting the launch, according to Nielsen Co.

Via in six-packs sells for $6.95.

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